Wholesale Key Account Executive (w/ a sense of humor)
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: About Shinesty (company description) maybe "About the role"? There's a heading "The Role". Could map to "About the role". There's "Requirements" section (with subheadings). There's "What You'll Own" which is responsibilities. There's "What Success Looks Like in 12 Months" maybe could be "Goals" but not in list; we could treat as part of Responsibilities or maybe "Qualifications"? Not exactly. There's "What We're Looking For" which is qualifications/skills. There's "You May Not Be the Right Fit" maybe not needed. There's "Why Shinesty" maybe not needed. There's "Benefits" section with bullet list.
We must not include Pay or Schedule unless present. No pay/schedule info given. So omit those sections.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc.
We need to output only HTML fragment, no /, no markdown fences.
Let's extract content:
Company description: "Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships."
That's about Shinesty. Could be placed under a heading "About the company"? But allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Not "About the company". However we could put under "About the role"? Not exactly. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning those are examples, not exclusive? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those headings only. But we could also use other headings if needed? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are the allowed headings. It also says "include a section ONLY when the posting has real, specific content for it". So we need to map content to those headings.
Thus we need to fit content into those categories:
- About the role: description of the role (what you will do). Could include "The Role You will find, open, and grow Shinesty's wholesale accounts..." etc.
- Responsibilities: list of duties (What You'll Own sections). Could be bullet list.
- Requirements: "Particularly Relevant Backgrounds" etc.
- Qualifications: maybe "What We're Looking For" (skills, experience). Could be qualifications.
- Skills: maybe separate list of skills like "Strong retail math", "Proven ability to turn analysis", etc. Could be under Skills.
- Benefits: the Benefits section.
- Pay: none -> omit.
- Schedule: none -> omit.
We must not repeat job title as heading. Not needed.
We need to preserve all substantive information. So we need to include details from each section.
Let's parse sections:
**About Shinesty** (company description) - could go under About the role? Actually About the role is about the role, not company. But we have no "About the company" heading. Maybe we can put company description under About the role as introductory paragraph? Might be okay but could be considered not exactly role. However we need to preserve all info; we could include it in a
under About the role heading.
**The Role** description: "You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open."
That's role overview.
**What You'll Own** (Responsibilities) includes several bullet-like paragraphs:
- New Account Development (Hunting): Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult. Prospect and cold-outreach to buyers and merchants; secure first meetings. Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
- Relationship Development: Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account. Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making. Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence. Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
- Account Growth & Expansion: Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors. Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions. Identify underperforming stores, products, or programs and build clear plans to fix them. Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
- Merchandising & Forecasting Support: Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions. Partner with design, product, and merchandising to build retailer-specific assortments. Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks. Forecast accounts by analyzing account metrics. Keep account plans, pipelines, and next actions current in the CRM.
**What Success Looks Like in 12 Months** (maybe could be considered Goals/Metrics). Not in allowed headings but could be placed under Responsibilities as additional bullet? Or maybe under Qualifications? It's about success metrics. Could be placed under Responsibilities as a list of expected outcomes. We'll include as bullet list under Responsibilities maybe with heading "Success Metrics"? But we must stick to allowed headings. Could incorporate into Responsibilities as part of duties? Might be okay to add a
describing success metrics.
**What We're Looking For** (Qualifications/Skills) includes bullet-like:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
**You May Not Be the Right Fit** maybe not needed.
**Why Shinesty** maybe not needed.
**Benefits**:
- Work from home optional (please note travel is expected ~40%)
- Laptop + whatever other equipment you need
- Access to any AI platform that will make you better at your job
- Medical, dental, vision insurance
- Dog-friendly office
- Flexible PTO, no need to accrue time take as much as you’d like
- Flexible working hours, get your work done and generate results
- Discounted and free products
- Work every day with an incredibly smart, fun, and creative team
We need to output HTML with headings
and content.
Let's decide sections:
About the role
- include company description and role overview? Might be mixing. Could split: About the role includes role overview; company description maybe not needed but we must preserve. Could put company description under About the role as a paragraph before role overview.
Responsibilities
- include What You'll Own bullet points and maybe success metrics.
Requirements
- include Particularly Relevant Backgrounds (outbound sales track record, category experience).
Qualifications
- include What We're Looking For (the list of qualifications).
Skills
- maybe we could separate skills like strong retail math, communication, etc. But those are already in Qualifications. Could put them under Skills. But we need to avoid duplication. Perhaps we put the list under Qualifications and Skills combined? The instruction says prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one section? But we have both headings allowed; we could choose to include only Qualifications and omit Skills if content overlaps. However we need to preserve all info; if we put all under Qualifications, we still preserve. So we can omit Skills heading.
Similarly, we could omit Requirements if we put that content under Qualifications? But Requirements is distinct: "Particularly Relevant Backgrounds". Could be included under Qualifications as well. But we have separate headings; we could include both Requirements and Qualifications.
Let's map:
- Requirements: "Particularly Relevant Backgrounds" (outbound sales track record, category experience).
- Qualifications: "What We're Looking For" (list of qualifications).
- Skills: maybe we could include specific skill items like "Strong retail math", "Proven ability to turn analysis", etc. But those are already in Qualifications. So we could skip Skills.
- Benefits: as above.
Now we need to include About the role: company description + role overview.
Responsibilities: What You'll Own + Success metrics.
Let's extract exact text to preserve.
Company description paragraph: "Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships."
Role overview paragraph: "You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open."
We could combine them into one
or two
s.
Responsibilities: need to preserve
- for any list of duties/requirements/benefits. Use
for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate etc. We need to output only HTML fragment, no /, no markdown fences. Let's extract content: Company description: "Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships." That's about Shinesty. Could be placed under a heading "About the company"? But allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Not "About the company". However we could put under "About the role"? Not exactly. The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning those are examples, not exclusive? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect those headings only. But we could also use other headings if needed? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests those are the allowed headings. It also says "include a section ONLY when the posting has real, specific content for it". So we need to map content to those headings. Thus we need to fit content into those categories: - About the role: description of the role (what you will do). Could include "The Role You will find, open, and grow Shinesty's wholesale accounts..." etc. - Responsibilities: list of duties (What You'll Own sections). Could be bullet list. - Requirements: "Particularly Relevant Backgrounds" etc. - Qualifications: maybe "What We're Looking For" (skills, experience). Could be qualifications. - Skills: maybe separate list of skills like "Strong retail math", "Proven ability to turn analysis", etc. Could be under Skills. - Benefits: the Benefits section. - Pay: none -> omit. - Schedule: none -> omit. We must not repeat job title as heading. Not needed. We need to preserve all substantive information. So we need to include details from each section. Let's parse sections: **About Shinesty** (company description) - could go under About the role? Actually About the role is about the role, not company. But we have no "About the company" heading. Maybe we can put company description under About the role as introductory paragraph? Might be okay but could be considered not exactly role. However we need to preserve all info; we could include it in a
under About the role heading. **The Role** description: "You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open." That's role overview. **What You'll Own** (Responsibilities) includes several bullet-like paragraphs: - New Account Development (Hunting): Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult. Prospect and cold-outreach to buyers and merchants; secure first meetings. Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order. - Relationship Development: Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account. Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making. Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence. Present performance and opportunities in a way that helps buyers advocate for Shinesty internally. - Account Growth & Expansion: Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors. Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions. Identify underperforming stores, products, or programs and build clear plans to fix them. Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into. - Merchandising & Forecasting Support: Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions. Partner with design, product, and merchandising to build retailer-specific assortments. Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks. Forecast accounts by analyzing account metrics. Keep account plans, pipelines, and next actions current in the CRM. **What Success Looks Like in 12 Months** (maybe could be considered Goals/Metrics). Not in allowed headings but could be placed under Responsibilities as additional bullet? Or maybe under Qualifications? It's about success metrics. Could be placed under Responsibilities as a list of expected outcomes. We'll include as bullet list under Responsibilities maybe with heading "Success Metrics"? But we must stick to allowed headings. Could incorporate into Responsibilities as part of duties? Might be okay to add a
describing success metrics. **What We're Looking For** (Qualifications/Skills) includes bullet-like: - Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts. - Comfort selling to retail buyers and asking for the business, repeatedly. - Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales. - Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week. - Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders. - Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority. - High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure. - Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows. **You May Not Be the Right Fit** maybe not needed. **Why Shinesty** maybe not needed. **Benefits**: - Work from home optional (please note travel is expected ~40%) - Laptop + whatever other equipment you need - Access to any AI platform that will make you better at your job - Medical, dental, vision insurance - Dog-friendly office - Flexible PTO, no need to accrue time take as much as you’d like - Flexible working hours, get your work done and generate results - Discounted and free products - Work every day with an incredibly smart, fun, and creative team We need to output HTML with headings
and content. Let's decide sections:
About the role
- include company description and role overview? Might be mixing. Could split: About the role includes role overview; company description maybe not needed but we must preserve. Could put company description under About the role as a paragraph before role overview.Responsibilities
- include What You'll Own bullet points and maybe success metrics.Requirements
- include Particularly Relevant Backgrounds (outbound sales track record, category experience).Qualifications
- include What We're Looking For (the list of qualifications).Skills
- maybe we could separate skills like strong retail math, communication, etc. But those are already in Qualifications. Could put them under Skills. But we need to avoid duplication. Perhaps we put the list under Qualifications and Skills combined? The instruction says prefer a few substantive sections over many thin ones. So we could combine Qualifications and Skills into one section? But we have both headings allowed; we could choose to include only Qualifications and omit Skills if content overlaps. However we need to preserve all info; if we put all under Qualifications, we still preserve. So we can omit Skills heading. Similarly, we could omit Requirements if we put that content under Qualifications? But Requirements is distinct: "Particularly Relevant Backgrounds". Could be included under Qualifications as well. But we have separate headings; we could include both Requirements and Qualifications. Let's map: - Requirements: "Particularly Relevant Backgrounds" (outbound sales track record, category experience). - Qualifications: "What We're Looking For" (list of qualifications). - Skills: maybe we could include specific skill items like "Strong retail math", "Proven ability to turn analysis", etc. But those are already in Qualifications. So we could skip Skills. - Benefits: as above. Now we need to include About the role: company description + role overview. Responsibilities: What You'll Own + Success metrics. Let's extract exact text to preserve. Company description paragraph: "Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships." Role overview paragraph: "You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open." We could combine them into oneor two
s. Responsibilities: need to preserve