Key Account Executive - Wholesale (w/ a sense of humor)
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which headings to use based on content.
We have:
- About Shinesty (company description) could be "About the role"? Not exactly. But we could use "About the role" for description of role? There's a section "The Role". That could be "About the role". We'll include that.
- Responsibilities: The role description includes many duties: prospecting, cold outreach, presentations, negotiate, relationship development, account growth, merchandising & forecasting support. So we can put those under Responsibilities.
- Requirements: There's a "Requirements" section with "Particularly Relevant Backgrounds" etc. Also "What You'll Own" maybe responsibilities. But we can treat "Requirements" as the bullet list of relevant backgrounds and maybe "What We're Looking For". Actually "What We're Looking For" is qualifications/skills. So we need to separate.
- Qualifications: maybe "What We're Looking For" includes proven track record, etc. Could be Qualifications.
- Skills: maybe "Strong retail math", "communication", etc. Could be Skills.
- Benefits: there is a Benefits section with list.
- Pay: not mentioned. So we should NOT include Pay section.
- Schedule: not mentioned (though mentions travel ~40% and flexible hours). There's "Flexible working hours". That could be schedule? But schedule section is for explicit schedule info like full-time, hours. The posting mentions flexible working hours, but not a set schedule. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state flexible working hours, which is schedule-related. So we could include a Schedule section with that info. However they said "Prefer a few substantive sections over many thin ones." Might combine flexible hours into Benefits? But Benefits already has list; we could add flexible hours there. But schedule section is separate. Since they said only include if posting actually states them. It does state flexible working hours, so we could include Schedule. But we need to decide.
Better to include Benefits section (already have). For Schedule, we could include "Flexible working hours" as a bullet. That seems reasonable.
Pay: not mentioned, so omit.
Now we need to preserve all substantive information, not invent or summarize away detail. Must not repeat job title as heading. No Job ID etc.
We need to output only HTML fragment, using for headings, - for lists,
for prose.
We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present.
We need to preserve all substantive info: company description, role description, responsibilities, requirements, qualifications, skills, benefits, schedule (flexible hours). Also maybe "What Success Looks Like in 12 Months" could be considered part of responsibilities or qualifications? It's performance expectations. Could be placed under Responsibilities or a separate section like "Performance Expectations". But not in allowed headings. Could incorporate into Responsibilities as prose.
We need to decide sections:
- About the role: could include company description (About Shinesty) and maybe role overview (The Role). But we might split: About the role (overview of role) and Responsibilities (duties). However we have limited headings; we can combine.
Better to have:
About the role
Shinesty makes dangerously comfortable apparel... The Role You will find, open, and grow Shinesty's wholesale accounts....
But that mixes company description and role overview. Acceptable.
Then Responsibilities: list of duties.
Then Requirements: maybe "Particularly Relevant Backgrounds" and "What We're Looking For"? Actually "What We're Looking For" is qualifications/skills. Could split: Requirements (backgrounds) and Qualifications (track record etc.) and Skills (specific abilities). But we have headings for Requirements, Qualifications, Skills. So we can allocate:
- Requirements: "Particularly Relevant Backgrounds" (outbound sales, category experience).
- Qualifications: "What We're Looking For" (proven track record, comfort selling, owning territory, strong retail math, ability to turn analysis, communication, ownership, willingness to travel).
- Skills: maybe "Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week." and "Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority." Also "Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders." Could be skills.
But we need to avoid duplication. Let's parse the text:
After "What Success Looks Like in 12 Months" there is "What We're Looking For" bullet list:
- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts.
- Comfort selling to retail buyers and asking for the business, repeatedly.
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales.
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week.
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders.
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority.
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure.
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows.
Then "You May Not Be the Right Fit If ..." (we can ignore as it's not required? It's substantive but maybe we can include under Requirements or Qualifications? It's negative fit; we could include but not required. The instruction: preserve ALL substantive information. So we should include that as well, maybe under Requirements or a separate section like "Not a fit". But we don't have a heading for that. Could incorporate into Qualifications as a note? Might be better to include under Requirements as a paragraph.
Then "Why Shinesty" (motivation) could be part of About the role or Benefits? It's substantive; we could include under About the role as a paragraph.
Then Benefits list.
Thus we need to capture all.
Let's structure:
About the role
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships. The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Then Responsibilities: list of duties from "What You'll Own" and "Merchandising & Forecasting Support". Also maybe include "What Success Looks Like in 12 Months" as performance expectations but could be under Responsibilities as well.
Let's extract duties:
From "What You'll Own":
- New Account Development (Hunting)
- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
- Assigned verticals based on background.
- Prospect and cold-outreach to buyers and merchants; secure first meetings.
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
- Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
- Relationship Development
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account.
- Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making.
- Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence.
- Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
- Account Growth & Expansion
- Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
- Identify underperforming stores, products, or programs and build clear plans to fix them.
- Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into.
- Merchandising & Forecasting Support
- Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions.
- Partner with design, product, and merchandising to build retailer-specific assortments.
- Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks.
- Forecast accounts by analyzing account metrics.
- Keep account plans, pipelines, and next actions current in the CRM.
Also "What Success Looks Like in 12 Months" includes targets: $1M closed business, pipeline, etc. Could be included as performance expectations but we can add as a paragraph under Responsibilities or separate section? Not a heading we have. Could add as a paragraph under Responsibilities after list.
Now Requirements: "Particularly Relevant Backgrounds" bullet list:
- Especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list.
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus.
We could also include "You May Not Be the Right Fit If ..." as a paragraph under Requirements.
Qualifications: "What We're Looking For" list (the eight bullets). We'll put those under Qualifications.
Skills: maybe we can extract specific skills like "Strong retail math", "Excellent communication, relationship-building, and negotiation skills", "Proven ability to turn analysis into a clear commercial recommendation and present it". But those are already in Qualifications. To avoid duplication, maybe we treat Qualifications as the list, and Skills as a subset? But we need to avoid thin sections. Perhaps we combine Qualifications and Skills into one section called Qualifications (or Skills). But the instruction says we can use those headings if we have content. We could decide to not use Skills if it would be thin; we could put those skill bullets under Qualifications. However we already have Qualifications with those bullets. So we could omit Skills section.
But we have Requirements (backgrounds) and Qualifications (what we're looking for). That seems sufficient.
Benefits: list.
Schedule: flexible working hours and travel expectation (~40%). Also "Work from home optional (please note travel is expected ~40%)". So we can put schedule: flexible working hours, travel expectation ~40%, work from home optional.
We'll create a Schedule section with those points as a list.
Now ensure we don't include Pay.
Now produce HTML.
We need to wrap each section: Heading
then either for prose or
- for lists,
for prose. We must remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We need to preserve all substantive info: company description, role description, responsibilities, requirements, qualifications, skills, benefits, schedule (flexible hours). Also maybe "What Success Looks Like in 12 Months" could be considered part of responsibilities or qualifications? It's performance expectations. Could be placed under Responsibilities or a separate section like "Performance Expectations". But not in allowed headings. Could incorporate into Responsibilities as prose. We need to decide sections: - About the role: could include company description (About Shinesty) and maybe role overview (The Role). But we might split: About the role (overview of role) and Responsibilities (duties). However we have limited headings; we can combine. Better to have:
About the role
Shinesty makes dangerously comfortable apparel... The Role You will find, open, and grow Shinesty's wholesale accounts....
But that mixes company description and role overview. Acceptable. Then Responsibilities: list of duties. Then Requirements: maybe "Particularly Relevant Backgrounds" and "What We're Looking For"? Actually "What We're Looking For" is qualifications/skills. Could split: Requirements (backgrounds) and Qualifications (track record etc.) and Skills (specific abilities). But we have headings for Requirements, Qualifications, Skills. So we can allocate: - Requirements: "Particularly Relevant Backgrounds" (outbound sales, category experience). - Qualifications: "What We're Looking For" (proven track record, comfort selling, owning territory, strong retail math, ability to turn analysis, communication, ownership, willingness to travel). - Skills: maybe "Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week." and "Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority." Also "Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders." Could be skills. But we need to avoid duplication. Let's parse the text: After "What Success Looks Like in 12 Months" there is "What We're Looking For" bullet list: - Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts. - Comfort selling to retail buyers and asking for the business, repeatedly. - Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales. - Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week. - Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders. - Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority. - High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure. - Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows. Then "You May Not Be the Right Fit If ..." (we can ignore as it's not required? It's substantive but maybe we can include under Requirements or Qualifications? It's negative fit; we could include but not required. The instruction: preserve ALL substantive information. So we should include that as well, maybe under Requirements or a separate section like "Not a fit". But we don't have a heading for that. Could incorporate into Qualifications as a note? Might be better to include under Requirements as a paragraph. Then "Why Shinesty" (motivation) could be part of About the role or Benefits? It's substantive; we could include under About the role as a paragraph. Then Benefits list. Thus we need to capture all. Let's structure:About the role
Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships. The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.
Then Responsibilities: list of duties from "What You'll Own" and "Merchandising & Forecasting Support". Also maybe include "What Success Looks Like in 12 Months" as performance expectations but could be under Responsibilities as well. Let's extract duties: From "What You'll Own": - New Account Development (Hunting) - Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. - Assigned verticals based on background. - Prospect and cold-outreach to buyers and merchants; secure first meetings. - Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. - Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order. - Relationship Development - Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account. - Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making. - Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence. - Present performance and opportunities in a way that helps buyers advocate for Shinesty internally. - Account Growth & Expansion - Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors. - Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions. - Identify underperforming stores, products, or programs and build clear plans to fix them. - Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into. - Merchandising & Forecasting Support - Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions. - Partner with design, product, and merchandising to build retailer-specific assortments. - Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks. - Forecast accounts by analyzing account metrics. - Keep account plans, pipelines, and next actions current in the CRM. Also "What Success Looks Like in 12 Months" includes targets: $1M closed business, pipeline, etc. Could be included as performance expectations but we can add as a paragraph under Responsibilities or separate section? Not a heading we have. Could add as a paragraph under Responsibilities after list. Now Requirements: "Particularly Relevant Backgrounds" bullet list: - Especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list. - Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus. We could also include "You May Not Be the Right Fit If ..." as a paragraph under Requirements. Qualifications: "What We're Looking For" list (the eight bullets). We'll put those under Qualifications. Skills: maybe we can extract specific skills like "Strong retail math", "Excellent communication, relationship-building, and negotiation skills", "Proven ability to turn analysis into a clear commercial recommendation and present it". But those are already in Qualifications. To avoid duplication, maybe we treat Qualifications as the list, and Skills as a subset? But we need to avoid thin sections. Perhaps we combine Qualifications and Skills into one section called Qualifications (or Skills). But the instruction says we can use those headings if we have content. We could decide to not use Skills if it would be thin; we could put those skill bullets under Qualifications. However we already have Qualifications with those bullets. So we could omit Skills section. But we have Requirements (backgrounds) and Qualifications (what we're looking for). That seems sufficient. Benefits: list. Schedule: flexible working hours and travel expectation (~40%). Also "Work from home optional (please note travel is expected ~40%)". So we can put schedule: flexible working hours, travel expectation ~40%, work from home optional. We'll create a Schedule section with those points as a list. Now ensure we don't include Pay. Now produce HTML. We need to wrap each section:Heading
then eitherfor prose or