Key Account Executive - Wholesale (w/ a sense of humor)

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: About Shinesty (company description) maybe "About the role" is not present; there is "The Role". We can map that to "About the role". There's "Requirements" section with bullet points. There's "What You'll Own" which is responsibilities. There's "What Success Looks Like in 12 Months" maybe could be considered qualifications? Not exactly. There's "What We're Looking For" which is qualifications/skills. There's "You May Not Be the Right Fit" maybe not needed. There's "Why Shinesty" maybe not needed. There's "Benefits" section with list. No explicit Pay or Schedule. Travel expectation mentioned: "travel is expected ~40%" under Benefits? Actually under Benefits: "Work from home optional (please note travel is expected ~40%)". That's schedule/travel info but not explicit schedule. We could include Schedule section if we have info: travel expectation ~40% maybe considered schedule? But instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Benefits is stated, so we include Benefits. Pay not stated, so omit. Schedule not explicitly stated (no regular hours, shift). Travel expectation maybe could be considered schedule but not explicit schedule like "full-time", "part-time". Safer to omit Schedule. Also we need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. Could combine Qualifications and Skills? The posting has "What We're Looking For" which includes qualifications and skills. Could split into Qualifications and Skills but we need to avoid thin sections. Maybe combine into one "Qualifications" with bullet list. Or we could have "Requirements" (the bullet list under Requirements) and "Qualifications" (the "What We're Looking For") and "Skills" maybe not needed. But we need to avoid filler. Let's decide: Use sections: About the role (company description + The Role), Responsibilities (What You'll Own), Requirements (Particularly Relevant Backgrounds + Requirements bullet list?), Qualifications (What We're Looking For), Benefits (Benefits). Could also include "What Success Looks Like in 12 Months" as maybe "Goals" but not a standard heading; we could incorporate into Responsibilities or Qualifications? Probably better to include as part of Responsibilities? It's about success metrics; could be its own section "Performance Expectations" but not in allowed headings. So we incorporate into Responsibilities or Qualifications. Let's put into Responsibilities as additional bullet. We must not repeat job title as heading. Use

for each section heading. We need to preserve all substantive information. Must not invent or summarize away detail. Must not drop details like specific numbers, percentages, etc. We need to convert bullet lists to

• . For prose use

  . We need to remove boilerplate: cookie/navigation/legal/EEO etc. Not present. We need to drop duplicated lines. Let's extract content. First, company description: "Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships." That's about Shinesty. Could be part of About the role. "The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open." That's role description. Now "Requirements Particularly Relevant Backgrounds We're especially interested in candidates with a track record in outbound sales — people who are used to prospecting and closing new retail accounts, not just servicing an existing list. Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus." Then bullet list under "What You'll Own": multiple paragraphs with bold headings. We need to turn each bullet into list items. The content includes headings like "New Account Development (Hunting)" then sub-bullets. We need to preserve all detail. We'll create a

  with
  • items each containing the heading and its subpoints maybe as separate
    inside? But instruction: Use
    • for any list of duties/requirements/benefits. So we can have nested lists? Probably okay but we can flatten: each duty as a
    • with the subpoints as sentences separated by semicolons. However we need to preserve all detail; we can embed line breaks using
      ? Not allowed? Only HTML fragment; we can use
      inside
    • . Simpler: each bullet as
    • containing the heading bold? We cannot use markdown; we can use . Use for headings inside
    • . That's acceptable. Let's extract each duty: - New Account Development (Hunting) * Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult. * Prospect and cold-outreach to buyers and merchants; secure first meetings. * Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics. * Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order. - Relationship Development * Build trusted, long-term relationships with buyers, merchants, planners, and allocators at each account. * Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making. * Lead recurring business reviews, line reviews, and sell-through conversations on a consistent cadence. * Present performance and opportunities in a way that helps buyers advocate for Shinesty internally. - Account Growth & Expansion * Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors. * Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions. * Identify underperforming stores, products, or programs and build clear plans to fix them. * Map buying departments and decision-makers across each retail organization to find new categories or buying teams to sell into. - Merchandising & Forecasting Support * Use account-, SKU-, and door-level data to recommend the right products, quantities, pricing, and promotions. * Partner with design, product, and merchandising to build retailer-specific assortments. * Monitor sell-through and inventory to spot reorder opportunities and flag replenishment risks. * Forecast accounts by analyzing account metrics. * Keep account plans, pipelines, and next actions current in the CRM. Now "What Success Looks Like in 12 Months": bullet points: - $1M in closed business in fiscal 2027 (Feb 2027-Jan 2028). - A qualified pipeline of new target accounts, and door/category expansion plans (which will generate a lot of the 2028 growth for you) that will generate $3-4M in revenue in fiscal 2028. - New key accounts opened and ramping, with account plans and a business-review cadence in place. - Net revenue retention above 130% on accounts you've opened and grown — accounts grow, they don't leak. - Measurably improved reorder rates, assortment depth, and units per door per week across your accounts. - More than 60% of prebooks placed before the season deadline. We can incorporate these as responsibilities or as a separate section maybe "Performance Expectations". Since not a standard heading, we could add to Responsibilities as additional bullet list. Now "What We're Looking For": bullet list: - Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts. - Comfort selling to retail buyers and asking for the business, repeatedly. - Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales. - Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week. - Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders. - Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority. - High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure. - Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows. Also "You May Not Be the Right Fit" maybe not needed. Now Benefits: list: - Work from home optional (please note travel is expected ~40%) - Laptop + whatever other equipment you need - Access to any AI platform that will make you better at your job - Medical, dental, vision insurance - Dog-friendly office - Flexible PTO, no need to accrue time take as much as you’d like - Flexible working hours, get your work done and generate results - Discounted and free products - Work every day with an incredibly smart, fun, and creative team Now we need to decide sections. We'll have:

      About the role

      Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.

      The Role You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders. The ideal candidate combines the drive and resilience of a hunter with the relationship-building and account-management skills to keep growing what they open.

      But we have two paragraphs; maybe combine into one? Could keep as two

      . Now Responsibilities: combine What You'll Own and What Success Looks Like. We'll create

      Responsibilities

      • New Account Development (Hunting)
        • Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels. You will be assigned verticals based on your background. Right now the only verticals we have assigned to existing reps are farm and ranch and adult.
        • Prospect and cold-outreach to buyers and merchants; secure first meetings.
        • Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics.
        • Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.