Key Account Executive - Wholesale (w/ a sense of humor)

About Shinesty

Shinesty makes dangerously comfortable apparel for people who refuse to take themselves too seriously. We're best known for Ball Hammock® pouch underwear, bold prints, and an irreverent brand voice, with an assortment spanning underwear, socks, swim, loungewear, apparel, and accessories. Our products sell through Shinesty.com, Amazon, and roughly 800 wholesale doors across specialty, farm-and-ranch, gifting, and other retail channels. Wholesale is one of our largest growth opportunities, and we're building the sales team to open new doors and turn them into large, durable partnerships.

About the role

The ideal candidate is a natural hunter who thrives on opening new doors, building trusted relationships with buyers, and turning that trust into ongoing account growth. You will find, open, and grow Shinesty's wholesale accounts. This is a full-cycle, outbound sales role: you'll prospect and pursue new retail partners, build the buyer relationships that get Shinesty on the shelf, and then stay in the account to expand it — more doors, more departments, bigger reorders.

Responsibilities

• Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods and other relevant channels.
• Prospect and cold‑outreach to buyers and merchants; secure first meetings.
• Lead initial sell‑in presentations and pitch the Shinesty brand, product, and economics.
• Negotiate and close the first commercial commitment — assortment, pricing, terms, and initial order.
• Build trusted, long‑term relationships with buyers, merchants, planners, and allocators at each account.
• Develop a detailed understanding of each retailer's customer, assortment strategy, calendar, and internal decision‑making.
• Lead recurring business reviews, line reviews, and sell‑through conversations on a consistent cadence.
• Present performance and opportunities in a way that helps buyers advocate for Shinesty internally.
• Turn the initial placement into a substantial, durable partnership: grow reorders, expand assortments, add new categories, and win additional doors.
• Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions.
• Identify underperforming stores, products, or programs and build clear plans to fix them.
• Map buying departments and decision‑makers across each retail organization to find new categories