K-12 Region Manager, east coast

Company Overview

Rich Products Corporation is a family‑owned food company that creates cakes, icings, pizza, appetizers, specialty toppings, and other products used in homes, restaurants, and bakeries worldwide. With more than 13,500 associates in 100 countries and annual sales of $5.8 billion, Rich’s serves food‑service, retail, in‑store bakery, deli, and prepared‑foods professionals.

Purpose

The K‑12 Region Manager, East leads and executes the K‑12 strategic sales plan to drive profitable growth across the assigned geographic region. This remote role, located on the East Coast, requires the candidate to live near a major airport and reports to the Vice President, Foodservice Sales – Non‑Commercial & K‑12.

Key Accountabilities and Outcomes

• Lead the execution of the K‑12 segment strategic plan to achieve regional revenue, volume, and profitability goals.
• Manage, coach, and develop a direct sales team and broker partners to ensure strong performance and growth target execution.
• Partner with Culinary, Marketing, Supply Chain, Category Management, and Finance teams to support regional growth initiatives and overall strategic goals for the segment.
• Establish and monitor regional sales targets, pipelines, and forecasts using CRM and sales‑management tools.
• Lead major customer discussions, contract renewals where applicable, and multi‑district opportunities.
• Ensure consistent execution of national programs, pricing strategies, and new product launches at the regional level.
• Analyze regional performance trends and customer data to inform strategic decisions and help prioritize with the team.
• Champion change‑management initiatives and continuous improvement across the region.
• Represent the company at industry events, regional meetings, and key customer engagements.
• Participate as a member of the K‑12 leadership team to develop strategy, innovation, and go‑to‑market execution to meet short‑ and long‑term goals.

Knowledge, Skills, and Experience

• Bachelor’s degree required (Business, Marketing, Finance, Economics, or related field preferred).
• Minimum of 7 years experience in the foodservice industry, with significant exposure to K‑12 customers and segment preferred.
• Minimum of 5 years experience leading direct sales teams and/or broker networks.
• Proven success in sales leadership, talent development, and performance management.
• Strong understanding of P&L management, pricing, and financial acumen.
• Demonstrated experience in strategic planning, change management, and cross‑functional collaboration.
• Excellent negotiation, communication, and presentation skills with diverse audiences and leadership levels.
• Proficiency with CRM and sales‑management systems (Salesforce or equivalent).
• Highly organized, self‑disciplined, and capable of managing multiple priorities in a fast‑paced environment.
• Ability to build and foster trusted internal and external relationships.

Travel Requirements

Up to 70 % travel within the assigned U.S. region.

Compensation

Annual range: $122,800.00 – $184,200.00