Join our Relationship Marketing Strategy Network at Merkle

How to Show Interest

This is an invitation to express your interest in joining the Relationship Marketing Strategy team at Merkle. Please complete this application to be considered.

Key Responsibilities

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels.
• Translate first-party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies.
• Develop customer personas, segmentation strategies, and full-funnel customer journey frameworks that shape personalized experiences to align with client objectives.
• Partner with media, analytics, and delivery teams to bring strategies to life.
• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders.
• Identify growth opportunities and deliver recommendations that strengthen long-term client relationships.
• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities.
• Guide cross-functional partners—creative, account management, operations, and analytics—to ensure unified, customer-centric execution.
• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes.

Required Qualifications

• Extensive experience developing omnichannel customer marketing or CRM strategies.
• Proven background working with first-party data, personalization, and 1:1 marketing programs.
• Understanding of segmentation methodologies, persona development, and customer journey design.
• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe).
• Ability to translate insights and technology capabilities into strategic recommendations.

Skills & Competencies

• Strategic and analytical thinking, with strong problem-solving skills.
• Data-driven decision-making.
• Client relationship leadership.
• Excellent storytelling and presentation skills.
• Ability to simplify complex ideas and data into clear, actionable strategies.
• Strong sense of ownership and accountability.
• Curiosity about emerging technology and evolving consumer behavior.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401(k).
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.