IT product marketing jobs

Responsibilities

• Sell the company’s line of products, obtain leads and close sales to achieve revenue goals and create long-term purchase agreements with key accounts.
• Conduct market research to find answers about client requirements, habits and trends.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.

Qualifications

• Must have strong experience in Software Sales, Cold Calling, Lead Generation, and Market Research in inbound and outbound Territory.
• Excellent communication and demonstrating skills.
• Qualify leads from a variety of sources (e.g. LinkedIn, Forums, webinar attendees, web visitors, etc.) via email, telephone calls, and online research.
• Experience in developing a lead pipeline from the ground up including cold calling, building new accounts and converting this leads into Sales (Closure).
• Understanding of Web Technologies, offshore software services model is a must.
• Collecting input from clients and delivering to team and ensuring smooth transition of assignment.
• Sound knowledge about IT Sales/Software Sales is must.
• Generate sales revenues by uncovering customer needs and performing product and software demonstrations at customer sites.
• Inform clients of new products and software solutions as they are announced or released.
• Review and maintain relationships with existing customers within assigned region to grow new sales opportunities at these accounts.
• Identify and report on potential opportunities to promote sales growth.