Product Marketing Engineer

Responsibilities

• Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
• Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
• Engage with customers and TI's sales teams to understand current and future design needs
• Collaborate with systems and design engineering teams to influence new product definitions
• Monitor the competitive landscape and develop differentiated technical positioning
• Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
• Track product performance metrics and identify portfolio optimization opportunities
• Support new product launches including sampling strategies, announcement, and customer engagement plans

Qualifications

• Minimum requirements: Bachelor's degree in Electrical Engineering, Computer Engineering, Electrical and Computer Engineering, or related field
• 1+ years of experience in product marketing, applications engineering, or a technical business role in the semiconductor industry
• Technical knowledge of analog power products including DC/DC converters, LDOs, battery management ICs, or similar
• Experience developing product roadmaps and competitive analyses
• Familiarity with market research and customer engagement processes
• Strong business and financial acumen including experience with pricing and portfolio analysis
• Demonstrated ability to synthesize customer, competitive, and technical inputs into actionable product strategy
• Excellent communication skills with the ability to present technical content to executive and customer audiences
• Prior experience in applications engineering is a strong plus - customer-facing technical experience translates directly to this role
• Ability to work effectively in cross-functional teams spanning engineering, sales, and business development
• Strong time management and prioritization skills

About the Role

Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.

About Us

Why TI? Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere.

Benefits

Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.