Product Marketing IT Service Director

About the role

The ideal candidate will be responsible for driving vision, messaging, and awareness for Salesforce's IT & HR Service Management solutions. They will partner with sales and solution engineers to develop content and enablement programs, translate marketing initiatives into actionable programs, and lead product launch plans.

Responsibilities

• Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
• Be a part of a team that helps define differentiated, clear, and customer-centric narrative, value props, positioning and messaging
• Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation
• Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message
• Transform and operationalize internal and external marketing communications
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams
• Confidently deliver presentations to audiences of all sizes

Requirements

• 8+ years of experience in product marketing, industry marketing or corporate marketing
• Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint)
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
• Ability to strategize and craft compelling messaging and positioning for technology products

Preferred Skills

• Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Benefits

At Salesforce, we offer a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

Pay

The typical base salary range for this position is $164,000 - $261,500 annually.

Schedule

Not specified.