IT Product Lead, Digital Marketing and eCommerce

About the role

The IT Product Lead – Digital Marketing and eCommerce is responsible for defining and executing the digital marketing technology strategy that supports commercial growth, customer engagement, demand generation, product marketing, and e-commerce across a global agriscience and crop protection business. This role will serve as the primary technology partner to Commercial related business processes and Digital teams. The IT Product Lead owns the product roadmap, delivery, operations, governance, and continuous evolution of digital marketing platforms including Adobe Experience Manager (AEM) and B2B platforms (SAP Commerce Cloud). The successful candidate will possess demonstrable expertise in digital marketing technologies, commercial business processes, customer experience platforms, and enterprise product management. The individual must demonstrate an ability to translate complex business objectives into scalable technology solutions that support growers, retailers, distributors, agronomists, channel partners, and internal commercial users.

Responsibilities

• Serve as the primary IT product lead for digital capabilities, including AEM sites, assets, and integrations for CRM, Analytics, ERP, legacy platforms, etc.
• Partner with Commercial functions and stakeholders to identify with the development teams the technology solutions to achieve:
  • Effective customer experiences
  • Marketing effectiveness
  • Operational efficiency
  • Content governance
  • Data quality
  • Commercial outcomes
• Manage and prioritize digital product backlogs/enhancements on technology roadmaps along with the business stakeholders and development teams.
• Propose, discuss and gather business requirements, user stories, and acceptance criteria.
• Lead the sprint plannings, backlog refinement, testing, and release activities.
• Support the development and delivery of digital marketing technology roadmaps i.e. track risks, issues, dependencies and ensure solutions meet defined business outcomes.
• Monitor platform adoption and business value realization.
• Ensure solutions align with business objectives (OKR’s and KPI’s) and enterprise technology standards defined by the development team.

Qualifications

Preferred Qualifications:

• Bachelor’s degree in information technology, computer science or related business or technology disciplines. Equivalent combination of education and relevant professional experience may be