International Marketing Executive Director
Position Overview
The Executive Director of International Marketing is responsible for leading the development and execution of strategic marketing initiatives across international markets. This role supports and implements key marketing functions, market-specific promotions and events, and player development strategies. It also manages other key administrative aspects that support Casino Marketing as a whole. The Executive Director ensures alignment with business goals while adapting to diverse cultural, regulatory, and consumer landscapes to drive gaming revenue growth.
Essential Duties And Responsibilities
Design, implement, and manage premium player marketing programs across international markets to drive market share and profitability, ensuring compliance with all relevant gaming regulations in each jurisdiction
Cultivate and maintain strong relationships with high-value players, fostering loyalty and enhancing the guest experience
Oversee the Independent Agent program through managing relationships with independent agents, monitoring gaming activity of casino guests, validating commission payments, adhering to regulatory requirements, and ensuring high quality customer service for casino players once on site
Develop and introduce culturally tailored loyalty initiatives for casino guests, aligning with regional preferences and behaviors
Manage aviation programs and partnerships, working in conjunction with both internal and external stakeholders to ensure guest accessibility within guidelines
Champion the company’s culture values and global brand standards, ensuring consistency while adapting to local market nuances to maintain a culture of excellence
Facilitate seamless communication and collaboration between domestic and international marketing and operations teams, promoting alignment and knowledge sharing
Monitor casino marketing trends and emerging markets, identifying opportunities for innovation and expansion
Adapt to evolving business needs, with the flexibility to take on additional responsibilities or adjust duties as required in a dynamic international environment
Qualification Requirements
Must be at least 21 years of age
Ten (10) years’ experience in casino marketing with comparable responsibility and experience
A bachelor’s degree or master’s degree in marketing or business management and/or equivalent combination of education and experience is preferred
Experience with CMS/LMS systems preferred
Strong experience involving player development and player loyalty programs required
Ability to read, analyze and interpret players slot/table games play
Ability to provide leadership and direction contributing to the success of the organization through engaging, developing, and mentoring individuals and teams
Demonstrated track record of problem solving and strong analytical skills
Effective organizational and operational experience and skills
Cross cultural experience required
Strong verbal and written communication skills
Excellent Computer skills reflective of all gaming industry systems
Willingness and ability to work a flexible schedule to include nights and weekends
Work in a fast-paced, busy, and somewhat stressful environment
Supervisory Responsibilities: This position oversees the Independent Agent team that provides administrative support to Casino Marketing, International Marketing, Domestic Casino Hosts, and Casino Services
Diversity Commitment
Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.
PAY TRANSPARENCY
Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment. In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.