Intermediate Channel Marketing Specialist

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life. Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them. We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play.

What We Do

• World Financial Group, including Transamerica Financial Advisors
• Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions
• Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities

Job Description

Execute cross-functional marketing campaigns to support the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement].

Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent experience
• Two years of experience in marketing communications, digital marketing or project management
• Experience executing digital campaigns and marketing programs
• Moderate understanding of traditional and digital platforms
• Technical acumen
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills and the ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Financial services industry experience