Channel Marketing Specialist

We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are", "Your Mission", "Requirements" (which includes duties and responsibilities, skills, etc.), "Benefits". Also maybe "Work Environment". We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we should only include sections that have real content. The posting includes "Who We Are" (company description) maybe not needed as heading? The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. So we can have sections like About the role (maybe summarizing mission), Responsibilities (duties), Requirements (skills and experience), Benefits. No Pay or Schedule because not specified. Also maybe "Work Environment" not in list but could be omitted. We need to preserve all substantive info, remove boilerplate. We need to parse the posting and extract content. Let's extract: Who We Are: At Drucker Diagnostics, we believe healthier outcomes begin with confidence in every test result and that every connection matters. We are proud to be the leading manufacturer of high-quality benchtop centrifuges that empower laboratories and clinics worldwide. Our work supports vital healthcare efforts every day, and it starts with the skill and dedication of our team members who build precision, reliability, and care into every product, Our Marketing Team plays a vital role in that mission by defining the messages, materials, and tools that help distributors and partners represent DDx with confidence, ultimately helping us deliver products that Make People Safer, Healthier, and More Productive. Your Mission: As the Channel Marketing Specialist, you will support the execution of go-to-market plans, product launches, demand generation, lead generation, sales enablement, and lifecycle marketing for Drucker Diagnostics. This role helps translate product strategy and customer insights into high-quality campaigns, content, sales tools, and measurable commercial results. In this Specialist role, you will work closely with internal commercial, product development, and operational teams, distributors, and external partners to ensure DDx products are presented consistently, launched effectively, and supported throughout their lifecycle. If you want to make a real difference, Building Something Truly Remarkable, join us. Requirements: There's a big block titled "Requirements What You'll Do - Essential Duties and Responsibilities". Then sub-sections: Channel Enablement Strategy and Materials, MarCom Collaboration and Partner Content, Partner Program and Market Readiness, Channel Performance and Improvement. Then "What You'll Bring Skills and Competencies:" then bullet list of skills. Then "Success Measures:" then list. Then "Desired Education and Experience:" then list. Then "Computer Skills:" then list. Then "Work Environment:" then list. Then "Travel Requirements:" then list. Then "Benefits Company Benefits" then list. We need to output sections: About the role (maybe combine Who We Are + Your Mission?), Responsibilities (the duties), Requirements (skills and experience?), Qualifications? Actually the instruction list includes Qualifications as a possible heading. But we can decide to combine. We need to avoid filler like "commensurate with experience". Not present. We need to output only HTML fragment, no markdown. We need to use

• for any list of duties/requirements/benefits, and

  for prose. Thus for each section we need headings

  Section Title

  then content. We need to decide which sections to include: - About the role: Could contain "Who We Are" and "Your Mission". That's prose. - Responsibilities: The duties under "What You'll Do - Essential Duties and Responsibilities" and sub-bullets. - Requirements: Could include "What You'll Bring Skills and Competencies:" plus "Desired Education and Experience:" plus "Computer Skills:" maybe also "Success Measures:"? But success measures maybe more like performance expectations; could be part of Requirements or separate. But we have limited headings; we could put Requirements covering skills, experience, education, computer skills. Or we could have Qualifications for education/experience, Skills for skills. But we need to avoid thin sections. Let's combine into Requirements (skills, experience, education, computer skills). Use
  • for each bullet. - Benefits: list of benefits. We should not include Pay or Schedule as not specified. We need to preserve all substantive info: include details like "401k with company match", etc. We need to remove boilerplate like "EEO", etc. Not present. We need to remove duplicated lines. Let's extract content precisely. First, About the role: Combine Who We Are and Your Mission. Who We Are paragraph: "At Drucker Diagnostics, we believe healthier outcomes begin with confidence in every test result and that every connection matters. We are proud to be the leading manufacturer of high-quality benchtop centrifuges that empower laboratories and clinics worldwide. Our work supports vital healthcare efforts every day, and it starts with the skill and dedication of our team members who build precision, reliability, and care into every product, Our Marketing Team plays a vital role in that mission by defining the messages, materials, and tools that help distributors and partners represent DDx with confidence, ultimately helping us deliver products that Make People Safer, Healthier, and More Productive." Note there is a missing period after "product," but we keep as is. Your Mission paragraph: "As the Channel Marketing Specialist, you will support the execution of go-to-market plans, product launches, demand generation, lead generation, sales enablement, and lifecycle marketing for Drucker Diagnostics. This role helps translate product strategy and customer insights into high-quality campaigns, content, sales tools, and measurable commercial results. In this Specialist role, you will work closely with internal commercial, product development, and operational teams, distributors, and external partners to ensure DDx products are presented consistently, launched effectively, and supported throughout their lifecycle. If you want to make a real difference, Building Something Truly Remarkable, join us." We can combine into one or two

    tags. Now Responsibilities: The duties list. We have headings: Channel Enablement Strategy and Materials - Translate direction from team leadership, segment positioning, product-launch priorities, sales feedback, and partner requirements into clear channel marketing briefs and enablement plans - Define the audience, value proposition, required product information, localization needs, format, call to action, and success criteria for distributor- and -partner facing materials - Establish and prioritize requirements for partner sales toolkits, co-branded collateral, custom-labeling and specification materials, launch packages, and onboarding resources - Maintain visibility into existing partner-facing assets/websites and identify gaps, outdated content, or opportunities to improve consistency and usability. MarCom Collaboration and Partner Content. - Partner with marketing communication resources to provide channel context, audience insight, product inputs and partner requirements, and timely feedback throughout development of partner-facing materials - Review drafts for channel relevance, accuracy, completeness, usability, and alignment with Drucker brand and positioning; flag for product, regulatory, clinical, and leadership review as appropriate - Adapt approved messaging, creative assets, and product information for partner-specific use, including distributor sales tools, presentations, launch communications, and onboarding materials - Maintain current channel-material specifications and requirements, and ensure approved assets are handed off to the appropriate team members for production, distribution, and asset management. Partner Program and Market Readiness - Work with the Marketing Manager to translate strategic partner priorities into defined channel enablement plans and MarCom deliverables. - Provide content direction and material requirements for product launches, partner campaigns, distributor meetings, trade shows, and market-development initiatives - Collaborate with the Marketing Coordinator on event-related materials, content needs, and event logistics - Support new-market readiness by defining needs for localization, regional messaging, partner onboarding packages, and channel tools; identify readiness gaps and recommend solutions. Channel Performance and Improvement - Maintain and interpret HubSpot data related to partner-level campaigns, engagement, lead flow, and lead hand-off to sales teams - Prepare recurring insights on channel-material usage, campaign engagement, lead activity, and partner program performance for team leadership. - Use performance data, sales feedback, and partner input to recommend improvements to channel materials, toolkits, messaging applications, and future programs. - Collaborate with the commercial team to support consistent data definitions, accurate reporting, and continuous improvement in channel enablement processes We need to output these as list items under a

    . Could group each bullet as
    • . The headings like "Channel Enablement Strategy and Materials" could be maybe a

      but we only allowed

      for section headings. We could treat each as a inside

      or just include as part of the bullet text. The instruction: Use

      • for any list of duties/requirements/benefits. So we can just make a flat list of all duties. However we might lose grouping but it's okay. We'll output each bullet as
      • . We'll keep the subheading text as part of the bullet. Thus Responsibilities section:

        Responsibilities

        • Translate direction from team leadership, segment positioning, product-launch priorities, sales feedback, and partner requirements into clear channel marketing briefs and enablement plans
        ... etc. Now Requirements section: Should include skills, education/experience, computer skills, maybe success measures? But success measures maybe more like performance expectations; could be part of Requirements but we can include as separate? The instruction list includes Qualifications, Skills, Benefits, Pay, Schedule. We could have Requirements covering skills and experience, and Qualifications covering education/experience. But we need to avoid thin sections. Let's make two sections: Requirements (skills and competencies) and Qualifications (education and experience, computer skills). However the instruction says use those headings only if there is real content. We have both. Thus:

        Requirements

        for Skills and Competencies bullet list.

        Qualifications

        for Desired Education and Experience and Computer Skills. We also have Success Measures; maybe we could include under Requirements as well, but it's more like performance expectations. Could be part of Requirements but we could also add a section "Performance Expectations" but not in allowed headings. Better to include under Requirements as part of bullet list. Thus Requirements bullet list includes: Skills and Competencies: - Strong project management and follow through - Clear, audience appropriate written and verbal communication - Ability to turn technical product information into useful customer and sales focused content - Detail oriented approach to brand, product, claims, and regulatory review requirements - Collaborative working style with Sales, Product Development, Quality, Regulatory, Customer Support, and external partners. - Comfortable using data to evaluate campaign performance and recommend improvements. - Self-directed, resourceful, and able to balance routine execution with improvement opportunities. Success Measures: - On-time, accurate delivery of product launches, sales tools, campaigns, events, and marketing collateral - Growth in qualified inquiries, campaign engagement, and lead conversion rates - Timeliness and completeness of lead routing, follow-up tracking, and sales or distributor feedback - Adoption and usefulness of sales enablement materials by direct sales teams, distributors, and private label customers - Quality, accuracy, consistency, and regulatory compliance of customer-facing marketing materials - Measurable contribution to launch adoption, pipeline development, customer engagement, and commercial growth. We could combine these two bullet groups under Requirements. Now Qualifications bullet list: Desired Education and Experience: - Bachelor's degree in Marketing, Communications, Business, or a related discipline preferred - 2-4 years of experience in channel marketing, product marketing, sales enablement, content marketing, business-to-business marketing, or a related role - Experience supporting distributor, partner, medical device, diagnostics, healthcare, life-sciences, or other technical business-to-business markets preferred - Experience working with CRM or marketing automation platforms; HubSpot experience preferred - Experience collaborating with writers, designers, creative agencies, or other MarCom resources to develop marketing materials preferred - Alternate education and experience