Integrated Media Specialist

LocaliQ, part of USA TODAY Co., helps businesses grow by combining advanced marketing technology, trusted audience reach, and expertise to deliver measurable results. In this role, you’ll work at the intersection of digital marketing and one of the country’s most trusted media networks, helping businesses connect with customers across the full marketing funnel.

About the Role

Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who thrives in owning the full sales cycle—from net-new prospecting through long-term account growth. You will actively hunt for new business while managing and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from initial conversation through performance discussions, and identify opportunities to deepen partnerships. As a trusted marketing partner, you’ll balance new business development with retention, upsell, and account expansion to drive long-term client value.

This role is supported by a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional resources include the Data and Insights team, Client Strategists, and product-specific support.

In your first 90 days, you’ll build confidence in LocaliQ’s solutions and sales approach while establishing prospecting and discovery habits. By the end of this period, you’ll own your territory and sales cycle end-to-end with coaching to set you up for success.

Why This Role Stands Out

• Competitive base salary with uncapped commission and strong earning potential
• Contests and recognition programs for top performers
• Consultative, full-cycle sales role with ownership from first conversation to long-term account growth
• Hybrid flexibility with autonomy to manage your schedule and territory
• Structured onboarding, coaching, and sales enablement for a successful ramp
• Access to an extensive mix of digital and traditional marketing solutions for consultative, end-to-end strategies
• Career progression into senior sales and leadership roles
• Backed by marketing expertise, post-sale specialists, and industry-leading tools

Responsibilities

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline
• Manage and grow a territory by balancing new business development, client retention, and account expansion
• Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities
• Build and present data-informed digital and traditional marketing proposals that align strategy, tactics, and budget with client goals
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting
• Partner with internal account management, creative, and strategy teams to support strong client outcomes
• Stay engaged post-sale through reporting, optimization, and performance conversations to support renewals and continued growth

Requirements

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market)
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach
• Experience using CRM and sales tools with disciplined pipeline management and follow-up
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required)
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders
• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity
• Valid driver’s license and vehicle insurance

Who Thrives Here

High performers in this role are resilient, self-motivated, strategic, and competitive, with a strong drive to outperform. They are coachable, self-directed, and comfortable initiating outreach while staying organized. They ask thoughtful questions, use data and tools efficiently, and handle rejection well. Energized by real-time results, they take full ownership of their performance and trajectory.

Benefits

• Competitive base salary + uncapped commission opportunity
• 401(k) with company match
• Career progression opportunities
• Flexibility and autonomy in a hybrid/remote work environment
• High-performance culture with recognition and incentives
• Comprehensive health, dental, and vision coverage options
• Unlimited MTO (My Time Off) time, including paid holidays
• Structured onboarding to get you ramped quickly
• Ongoing coaching from experienced leaders
• Access to industry-leading tools, resources, and marketing expertise

Pay

The annualized base salary for this role ranges between $50,000 and $60,000. On-target earnings (OTE) are $83,333–$100,000, with uncapped commission and accelerators. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

This is a hybrid, territory-based role in Port Huron, MI, requiring in-territory and remote work.