Integrated Marketing Manager – Merchant Engagement

Responsibilities

• Plan and execute non-paid marketing strategies to drive merchant acquisition for the New Verticals Marketplace business
• Own the Shopify partner marketing workstream, including email retargeting campaigns, App Store optimization, and co-marketing initiatives
• Develop content and messaging for SMB retail audiences, including case studies, merchant testimonials, and blog content
• Build and manage content syndication and trade media placements
• Develop a paid creative testing roadmap in partnership with paid media and creative agency teams
• Manage SEO and content agency workstreams, ensuring deliverable quality and timeline adherence
• Cross-coordinate cross-functional marketing initiatives with Paid Media, CRM, Brand, and external agency partners
• Ensure marketing campaigns are integrated, sequenced appropriately, and provide a consistent merchant experience
• Develop, plan, and execute partner marketing, content marketing, SEO, agency management, and campaign initiatives

Qualifications

• 4-6 years of experience in B2B marketing, SMB marketing, content marketing, or integrated marketing
• Experience managing partner marketing and content marketing initiatives from strategy through execution
• Experience writing creative briefs and managing agency and creative partners
• Experience with the Shopify merchant ecosystem or SMB e-commerce platforms
• Strong copywriting and messaging skills for SMB audiences
• Experience managing multiple projects and competing priorities simultaneously
• Experience with SEO, AEO, and landing page optimization
• Experience managing SEO agencies and evaluating optimization strategies
• Strong organizational, project management, and cross-functional collaboration skills
• Ability to thrive in a fast-paced environment with minimal supervision
• Strong bias for action and execution