Integrated Marketing Manager - Consumer Engagement

About the role

Reporting to the Senior Manager of Integrated Marketing, the Integrated Marketing Manager-Consumer Engagement is responsible for strategizing, creating, and managing branded content that works to build awareness of and drive engagement with the Dixon Ticonderoga portfolio of brands. This role is accountable for developing, planning, and executing annual marketing programs for assigned brands, ensuring campaign strategies are effectively implemented across channels and delivering recommendations to optimize brand performance and achieve business objectives. The role will work to identify initiatives and content needs for assigned brands and will work closely with internal and agency teams to create best in-class content and experiences on our owned, paid, and social media channels.

Responsibilities

• Partner with product managers and other stakeholders to gather input and develop annual marketing programs that support brand, category, and business objectives.
• Define content and promotional strategies to support the brands and products.
• Optimize content and strategies by evaluating past work to identify drivers of success and failure.
• Provide strategic recommendations for assigned brands based on performance and business priorities.
• Ideate content executions in support of various brand products and programs, in alignment with brand guidelines and in a manner that helps us to achieve our brands’ goals.
• Monitor media trends to generate new ideas for our business and adapt ideas to engage with a variety of target audiences.
• Ideate imagery and write copy for marketing channels such as website, blogs, social media strategy and post content, email, digital ads, paid social ads, and ecommerce.
• Ensure visual and written content reflect the brand image and voice across all touchpoints.
• Develop content strategies and creative recommendations that support annual