Integrated Marketing Manager

CEIA USA, headquartered in Hudson, OH, is a world-leading manufacturer of security screening equipment, specializing in the design, engineering, and production of walk-through, hand-held, table-top, and ground search metal detectors, bottled liquid scanners, non-metallic cargo inspection, and loss prevention systems. The company provides nationwide sales, service, and customer support to public and private sector customers in North America.

About the role

The Integrated Marketing Manager manages the integrated marketing calendar and executes the organization's digital marketing strategy to increase brand awareness, generate qualified leads, and support revenue growth. This role coordinates campaigns across digital and traditional channels, manages website strategy, account-based marketing, digital advertising, content, and reporting, and aligns digital efforts with events and tradeshows. Working closely with the Marketing & Communications Manager and Sales, the Integrated Marketing Manager drives marketing performance and customer acquisition to convert interest into pipeline and revenue.

Responsibilities

• Manages the organization’s digital marketing strategy across web, search, social media, paid advertising, email, and other channels to drive brand awareness, demand generation, lead acquisition, and revenue growth.
• Maintains the marketing calendar and coordinates integrated campaigns across channels to ensure cohesive execution across the marketing team.
• Manages multi-channel marketing programs, tailoring campaigns and messaging to the distinct needs of each target audience within technical B2B and B2G environments.
• Executes account-based marketing (ABM) and prospecting strategies to engage high-value target accounts and fill the pipeline with qualified opportunities.
• Develops and maintains ideal customer profiles (ICPs) and buyer personas, leveraging intent signals to prioritize outreach and focus effort where buying interest is strongest.
• Manages end-to-end execution of integrated campaigns from launch and follow-up to performance analysis, establishing plans and timelines for coordinated, on-time delivery.
• Builds and operates marketing workflows and automations within CRM and marketing automation platforms to nurture leads and move prospects efficiently through the funnel.
• Manages website strategy, development, optimization, redesign, and the creation of microsites and landing pages to support marketing initiatives and lead capture.
• Aligns digital campaigns with event and tradeshow timing, creating pre-show, during-show, and post-show communications to attendees.
• Builds and manages target lists of potential tradeshow attendees and exhibitors to target via email and digital campaigns.
• Oversees creation of digital content and manages online presence, applying and reinforcing brand guidelines and messaging standards.
• Optimizes customer conversions across digital channels through A/B testing, personalization, and continuous improvement of the user experience.
• Oversees paid digital advertising and SEO/SEM programs, including strategy, budgeting, execution, vendor management, reporting, and ROI analysis.
• Collaborates with complementary marketing functions, sales, internal departments, international teams, vendors, and agencies to ensure successful integrated marketing initiatives.
• Supports go-to-market (GTM) initiatives by executing the digital components of product launches, campaign rollouts, and market-entry efforts, ensuring digital channels reinforce the broader GTM plan.
• Maintains marketing tracking, reporting, and measurement across digital channels and CRM platforms to ensure accurate reporting and actionable insights.
• Maintains current knowledge of digital marketing trends, technologies, and best practices.
• Performs other related duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
• Five (5) or more years of progressive experience in marketing, sales, demand generation, or a related marketing discipline.
• Experience developing and executing digital marketing strategies that drive brand awareness, lead generation, and contribute to business growth.
• Demonstrated experience with account-based marketing, multi-channel campaign execution, lead/demand generation, and marketing workflows and automations.
• Proficiency with CRM systems (Salesforce, HubSpot, Zoho) and marketing automation platforms to track campaign performance, lead activity, and marketing effectiveness.
• Working knowledge of SEO, SEM, web analytics, and web optimization programs.
• Demonstrated project management skills with the ability to manage multiple priorities, deadlines, and cross-functional initiatives.
• Excellent written and verbal communication skills.
• Excellent organizational and time management skills, with strong attention to detail and the ability to meet deadlines.
• Proficient with Microsoft Office Suite or similar software.

Benefits

• Paid training opportunities to enhance your career and educational assistance.
• 20-day (4-week) annual paid time off accrual starting at date of hire, progressively increasing with tenure.
• Select paid holidays, including the full period between Christmas and New Year’s paid as holiday time.
• Premium health benefits and wellness resources.
• Medical plan options with a $250/$500 PPO deductible, lucratively subsidized by the company.
• Company-paid life insurance, short-term disability, and long-term disability.
• 401(k) with percentage match (capped only by IRS maximums) and profit sharing, subject to eligibility requirements.
• Annual bonus potential after one full year of employment.

Schedule

This job operates primarily in an office environment. Travel may be required up to 15% of the time.

Supervisory Responsibility

Manages direct report(s), interns, and external partners while establishing effective workflows, project management processes, training resources, and operational best practices.