Marketing Manager

About the role

NAS Marketing is seeking an Airtable Solutions Specialist / Marketing Manager responsible for upgrading our Airtable campaign tool. This role focuses on designing and optimizing Airtable infrastructure to support campaign planning, workflow automation, and data-informed reporting. You will need an analytical mindset, technical fluency in Airtable, and a knack for improving how teams plan, build, launch, and report on campaigns.

You will be responsible for auditing, designing, rebuilding, and launching our Airtable campaign management tool in support of cross-category campaigns and seasonal events.

Responsibilities

• Audit existing Airtable tool and identify ways to reduce manual steps and increase usability across the team.
• Build requirements documentation, with user stories, for rebuilding Airtable tool data views, interfaces, automations, and API connection.
• Establish roadmap to launch updated Airtable tool.
• Partner with Tech and Marketers to build use cases around campaign workflow, interfaces, and reporting.
• Partner with stakeholder teams to capture user stories and build a priority matrix.
• Reduce manual workflows by automating repetitive and error-prone tasks.
• Develop documentation for post-launch support of Airtable tool.

Requirements

• 5+ years of experience in business analysis, systems design, or operational roles
• Advanced proficiency with Airtable, including base design, automations, interfaces, and complex formulas
• Experience designing, building, and maintaining Airtable bases and workflows for campaign planning, building, and reporting
• Experience writing SQL queries and JavaScript to support automation logic
• Experience with database, Excel (data manipulation, macros)
• Experience with API integrations
• Excellent communication and collaboration skills, with the ability to support both technical and non-technical stakeholders
• Experience creating and managing complex, cross-team project plans

Preferred Qualifications

• Experience using SQL or other analytical tools for conducting data analysis and JavaScript coding