Integrated Marketing Manager

About Wingstop

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. In 1997 we opened our first brand‑partner‑operated Wingstop location, and by 2002 we had served the world one billion wings. Flavor defines us and has made Wingstop one of the fastest‑growing brands in the restaurant industry. Above all else, our success is largely due to our people and our core values—what we call The Wingstop Way: entrepreneurial, service‑minded, fun, and authentic. We believe a strong people foundation centered on these values creates a crave‑worthy culture, a talented team, and ensures our brand is poised for accelerated growth. We all win together.

About the Role

The Manager of Integrated Marketing reports directly to the Sr. Director of Brand & Integrated Marketing. This role supports a network of 2,700+ restaurants and helps lead short‑term strategic initiatives that grow the business and the brand. The manager will lead the development and execution of insight‑driven marketing programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth. The role owns initiatives from strategy and briefing through execution, measurement, and optimization—ensuring campaigns come to life consistently across advertising, digital channels, CRM and loyalty, in‑restaurant touchpoints, partnerships, and other consumer‑facing channels.

Key Responsibilities

• Own the end‑to‑end development and execution of integrated marketing programs supporting menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
• Lead the development and execution of Integrated Marketing plans across all channels, including advertising, web & app, in‑restaurant, loyalty, PR, CRM and partnerships to drive business objectives.
• Write and lead insight‑driven briefings for agency partners and internal teams, providing clear strategic direction and actionable feedback throughout the development process.
• Lead cross‑functional marketing workstreams, aligning partners across Creative, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, and Legal.
• Partner with the Creative team to oversee the development of campaign assets, including food photography, key visuals, messaging, iconography, and channel‑specific creative.
• Lead the strategy, development, production, and deployment of in‑restaurant point‑of‑purchase materials, ensuring communications are clear, compelling, operationally executable, and designed to drive conversion.
• Develop clear project timelines, establish roles and responsibilities, anticipate potential risks, and proactively resolve issues to keep initiatives on strategy, on budget, and on schedule.
• Manage marketing budgets responsibly, including forecasting, tracking expenses, reviewing agency and vendor scopes, and identifying opportunities to maximize impact of available funds.
• Establish campaign KPIs and partner with Analytics to monitor performance, evaluate business impact, and identify opportunities for in‑market optimization.

Requirements

• 5+ years of experience in integrated marketing, brand marketing, with experience leading complex, cross‑channel campaigns, ideally 2+ years in QSR.
• MBA strongly desired, but not required.
• Strong project‑management skills, with the ability to manage multiple priorities, stakeholders, budgets, and deadlines simultaneously.
• Experience managing creative and agency partners, from briefing and development through production and execution.
• Strong fit in a fast‑paced, entrepreneurial, action‑oriented culture.

Who You Are

• You recognize that the real work happens in the restaurants and support their success; no job is too small.
• You stay humble, roll up your sleeves, and constantly look for ways to help.
• You learn from others and contribute wherever you can.
• You care deeply about doing great work and driving results.
• You’re curious, ask questions, and seek out opportunities to improve.
• You bring solutions, ideas, and perspectives that move the team forward, not just problems.
• You take full responsibility for your work and see it through to completion.
• You aren’t afraid to fail because you know failure is part of learning and growth.
• You act quickly, move fast, and keep pushing forward.
• You lead with empathy, respect, and emotional intelligence.
• You collaborate effectively, fostering a culture of trust and constructive feedback.
• You understand the importance of teamwork and ensure your actions build others up.
• You embrace healthy conflict, knowing great ideas emerge from honest, constructive conversations.
• You believe leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team‑member contributions up to 5% of eligible compensation
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room