Integrated Marketing Manager

We need to output HTML fragment with sections: About the role? Actually headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections with real content. The posting includes: "Who We Are" (company description) maybe "About the role"? The job description includes "Why We Need You" and "What You'll Be Doing" (responsibilities), "What You'll Bring" (requirements/qualifications/skills), "Compensation" (pay), "Benefits". Also location info: "Applicants must be a resident and work from one of the following states: WA, OR, or ID, with occasional travel to our headquarters, located in Seattle, WA." That's location requirement; could be part of Requirements or maybe a note. No schedule info given, so we should not create Schedule section. Also no explicit "Skills" separate; we could embed skills within Requirements or Qualifications. But we need to follow headings list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should only output sections that have content. Likely we will have About the role (maybe "Who We Are" and "Why We Need You"?), Responsibilities (What You'll Be Doing), Requirements (What You'll Bring includes required experience etc), Qualifications (maybe education etc), Skills (maybe specific skills like CRM, segmentation, etc), Benefits, Pay. No Schedule. We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO, accommodations, etc. Also remove "Other duties as assigned." That's minor but maybe keep? It's generic; could be considered boilerplate? It's not specifically prohibited but it's generic; we could drop as it's not substantive. The instruction: remove duplicated lines, cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. "Other duties as assigned." is generic but not necessarily boilerplate; but we can keep if we want. However it's not substantive detail; maybe drop. We need to preserve all substantive information. So we need to include location requirement, company description, mission, etc. Let's extract content: - Location/eligibility: Applicants must be a resident and work from one of the following states: WA, OR, or ID, with occasional travel to our headquarters, located in Seattle, WA. - Who We Are: At PEMCO, we’re all about people – our customers, our employees, and the community. We’re a mutual insurance company owned by our Northwest policyholders. We provide auto, home, renters, and boat coverage. Recognized by Forbes as one of America’s Best Insurance Companies in both Auto and Home for 2026, based on customer survey feedback, and by Newsweek as one of America’s Greatest Midsize Workplaces 2025. We are consistently recognized for our outstanding customer service, employee expertise, community partnerships, and social impact programs. All of which makes PEMCO a great place to work! Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential. - Why We Need You: At PEMCO, marketing plays a critical role in creating meaningful customer relationships and helping deliver on our promise to be the most trusted insurance company in the Pacific Northwest. The Integrated Marketing Manager ensures customers experience relevant, timely, and consistent communications throughout their journey while helping turn business goals into measurable marketing outcomes. This role helps connect customer needs, brand experience, and business performance to drive sustainable growth and loyalty. A strategic, data-driven Integrated Marketing Manager will lead the development and execution of cross-channel marketing programs that support business growth, deepen customer relationships, and strengthen brand engagement. This role is responsible for designing and activating integrated marketing strategies across the customer journey, from acquisition and onboarding through retention and renewal. The Integrated Marketing Manager will partner closely with Distribution, Product, Digital, Customer Experience, Analytics, Creative, and external agency partners to deliver cohesive campaigns that improve customer outcomes and drive measurable business results. The ideal candidate is equally comfortable developing customer-centric strategies, managing complex campaign execution, analyzing performance data, and collaborating across teams to optimize the end-to-end customer experience. - What You'll Be Doing: (list of responsibilities). It's a long paragraph with many bullet-like phrases but not actual bullet list. We need to convert to

• . The text includes many items separated by commas and periods. We need to parse into list items. The instruction: Use
  • for any list of duties/requirements/benefits. So we need to identify lists. The "What You'll Be Doing" section includes a sentence: "Customer Journey Strategy & Management, Lifecycle Marketing, Integrated Campaign Management, Cross-channel Activation, Partner Marketing, Campaign Measurement & Performance, Cross-Functional Collaboration." That's a list. Then subsequent sentences each start with a verb and could be separate duties. We could break each sentence into a list item. Better to treat each sentence as a list item. Let's extract sentences: 1. Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy. 2. Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle. 3. Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value. 4. Ensure consistent messaging and experience across customer touchpoints and channels. 5. Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities. 6. Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO. 7. Develop member communication strategies that support policy renewals and encourage long-term customer loyalty. 8. Create targeted retention campaigns to proactively address customer needs and reduce attrition 9. Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes. 10. Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives. 11. Coordinate cross-functional campaign development across owned, earned, paid, and partner channels. 12. Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines. 13. Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards. 14. Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels, when appropriate. 15. Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness. 16. Optimize channel mix based on audience behavior, campaign objectives, and performance data. 17. Serve as a key marketing partner to Distribution, agency, affinity, and business partners. 18. Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth. 19. Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement. 20. Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand. 21. Establish campaign KPIs and success metrics aligned to business objectives. 22. Monitor, analyze, and report on campaign effectiveness using performance data and customer insights. 23. Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements. 24. Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes. 25. Partner with analytics teams to identify trends and opportunities for continuous improvement. 26. Work closely with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams. 27. Build strong stakeholder relationships and ensure alignment across initiatives. 28. Manage project timelines, priorities, and resources to support successful campaign execution. 29. Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing. 30. Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More. That's a lot; but we can keep them. - What You'll Bring: list of qualifications/requirements/skills. We need to separate into Requirements, Qualifications, Skills maybe. The text includes: Bachelor's degree in Marketing, Communications, Business, or related field 5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines is required Experience managing multi-channel campaigns from strategy through execution and measurement is required Experience developing customer journey or lifecycle marketing programs is required Strong understanding of CRM, segmentation, customer engagement, and retention strategies is required Demonstrated ability to analyze performance metrics and translate insights into action is required Excellent communication, collaboration, and project management skills are required Ability to manage multiple priorities in a fast-paced, matrixed environment is required Experience in insurance or another highly regulated industry is preferred Experience with customer journey mapping and customer experience frameworks is preferred Familiarity with marketing automation and CRM platforms is preferred Experience supporting partner, channel, or affinity marketing programs is preferred Experience working with customer analytics and performance reporting tools is preferred MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook is required Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation is required Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment, building effective working relationships and partnerships with internal partners, customers, and vendors We could treat these as Requirements (required) and maybe Qualifications (preferred) and Skills (specific skills like MS Office, CRM, etc). But we need to follow headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what goes where. About the role: Could combine "Who We Are" and "Why We Need You" maybe as description of role and company. Or we could treat "About the role" as the summary of role purpose (Why We Need You). The "Who We Are" is company description; maybe still appropriate under About the role. We'll include both. Responsibilities: the list from What You'll Be Doing. Requirements: the required items (those marked required). Qualifications: maybe education and preferred? Actually education is required (Bachelor's degree). Could be under Requirements. Qualifications could be preferred experience? But we have both required and preferred. Could split: Requirements = required items; Qualifications = preferred items; Skills = specific technical skills (MS Office, CRM, segmentation, marketing automation, analytics tools). However the instruction says prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Qualifications into one section? But we have headings list; we can omit sections if no real content. We could keep Requirements (including required and preferred) and Skills separate if we have distinct skill items. But we might end up with many thin sections. Better to have: About the role, Responsibilities, Requirements (including education, experience, required/preferred), Benefits, Pay. Possibly Skills could be omitted if we embed skills within Requirements. But we need to follow instruction: Use headings only when posting has real, specific content for it. If we don't have distinct Skills section content beyond what's in Requirements, we could omit Skills. Similarly Qualifications could be omitted if we put everything under Requirements. However the headings list includes Qualifications and Skills; we can decide to not include them if no distinct content. Thus we will output sections: About the role, Responsibilities, Requirements, Benefits, Pay. Check if any Schedule content: none. Now we need to format. About the role: combine Who We Are and Why We Need