Integrated Marketing Contractor

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the job posting. Key info: - Title: Integrated Marketing Contractor (but we don't repeat as heading) - Location: remote-friendly but must be based in US or Canada; Hatch based in California; need availability during PST/PDT hours. - Contract: initial six-month contract, minimum 30 hours per week, option to extend. - Reporting: VP Acquisition Marketing. - Team: works with Brand, Creative, Media, Lifecycle, Social, Product Marketing, E-commerce, external agency partners. - Responsibilities: list under "What You’ll Do" with bullet points (projects and subpoints). Also "Wishlist" and "Human" sections (these are more like desired traits/skills). We need to decide sections. We have "What You’ll Bring" which lists qualifications/experience/skills. We have "Why You’ll Love Working at Hatch" (benefits/culture) maybe Benefits section. We have "About Hatch" (company description) maybe About the role? Actually "About the role" could be summary of role. Could use "About the role" for overview. We have "The Gig: How You’ll Make an Impact" which is role overview. We need to avoid boilerplate: EEO, E-Verify, Privacy Notice, etc. We need to include sections only if real content. Potential sections: - About the role (summary) - Responsibilities (What You’ll Do) - Requirements / Qualifications (What You’ll Bring) - Skills (maybe combine with Requirements) - Benefits (Why You’ll Love Working at Hatch) - Pay (not mentioned) - Schedule (minimum 30 hours per week, six-month contract, PST/PDT availability) -> we can include Schedule section. We must not create Pay section if not stated. No pay info. Schedule: we have "minimum 30 hours per week", "initial six-month contract engagement", "available during PST/PDT hours". That's schedule info. Benefits: "Why You’ll Love Working at Hatch" includes culture, remote-friendly, etc. Also maybe "We’re a certified Great Place to Work", "We help people sleep better", etc. That's benefits. We need to preserve all substantive info, not invent. We need to use

• for any list of duties/requirements/benefits. Use

  for prose. We must not repeat job title as heading. We must not put Job ID/requisition numbers as headings. We must output only HTML fragment. Let's craft. First, maybe a short paragraph for metadata: location, contract length, hours. Could be in a

  under About the role or separate? The instruction: fold minor metadata into a short

  or drop it. So we can include a short paragraph with location, contract, hours. Then sections:

  About the role

  ...

  Responsibilities

  • ...

  Requirements

  • ...
  (or Qualifications)

  Skills

  maybe not needed if we combine. But we have many bullet points under What You’ll Bring that are both experience and skills. Could split into Requirements (experience) and Skills (abilities). However we can just have one Requirements section with all bullet points. But we need to avoid thin sections; better to have few substantive sections. Could combine Requirements and Skills into one section titled "Requirements & Skills". But instruction says use headings like Requirements, Qualifications, Skills. It didn't forbid combining but we should follow headings if we have content. We could have Requirements (experience) and Skills (abilities). Let's see. What You’ll Bring bullet points: - 10+ years of experience in integrated marketing, growth marketing, campaign strategy, brand strategy, creative strategy, or a related marketing discipline. - Demonstrated experience leading integrated campaigns across both paid and organic channels, ideally for a consumer, lifestyle, wellness, technology, or direct-to-consumer brand. - A strong portfolio of campaigns that shows how you have translated customer insights and business objectives into creative strategies and measurable results. - Deep understanding of how creative and messaging should adapt across paid social, organic social, digital video, search, email, web, content, influencer, and other customer touchpoints. - Experience developing creative briefs, messaging frameworks, campaign narratives, channel strategies, and testing roadmaps. - Strong knowledge of full-funnel marketing, including awareness, consideration, conversion, retention, and advocacy. - Experience partnering with internal creative teams, media teams, channel owners, and external agencies to deliver integrated work. - Ability to interpret paid and organic performance data and turn results into actionable creative and campaign recommendations. - Strong project leadership skills, with the ability to manage multiple initiatives, timelines, stakeholders, and dependencies. - Excellent written, verbal, and presentation skills, with an ability to communicate clearly and influence stakeholders at different levels. - Strong understanding of consumer behavior, cultural trends, social platforms, and the evolving media landscape. - The ability to ramp quickly, work autonomously, and deliver high-quality strategic thinking in a contract capacity. These are a mix of experience and skills. Could be under Requirements. We also have Wishlist and Human sections which are more like desired traits but could be considered Skills or Responsibilities? Wishlist: "Create an integrated campaign planning framework..." etc. Those are more like desired outcomes or goals; could be part of Responsibilities? Actually they are under "Wishlist" maybe desired achievements. Could be considered Responsibilities as well (they are things you'll do). But we already have Responsibilities covering What You’ll Do. Wishlist could be additional responsibilities but we could incorporate them into Responsibilities as extra bullet points. Human section: "Execution partner: First and foremost, you excel at writing strong, focused briefs..." etc. Those are more like traits/skills. Could be under Skills. Thus we can have: - About the role (overview) - Responsibilities (What You’ll Do + Wishlist) - Requirements (What You’ll Bring) - Skills (Human) maybe but we could merge Human into Requirements or Skills. But to avoid many thin sections, we could have About the role, Responsibilities, Requirements (including experience and skills), Benefits (Why You’ll Love Working at Hatch), Schedule (contract details). That's five sections. Let's extract content. About the role: we can summarize from "The Gig: How You’ll Make an Impact" and initial paragraphs. Paragraph: "Our Marketing team is looking for an Integrated Marketing Contractor to lead creative and campaign strategy across paid and organic channels. The contractor will work a minimum 30 hours per week. This is an initial six-month contract engagement, with the option to extend based on business needs. We need an experienced integrated marketer who can connect brand storytelling with performance marketing. You’ll translate business priorities, customer insights, and cultural trends into compelling campaign strategies that work across the customer journey. You’ll bring a strong point of view, create clarity across teams, and ensure our paid and organic efforts come together as one cohesive brand experience. You’ll operate as a strategic owner—developing campaign narratives, shaping creative direction, leading cross-functional planning, and leveraging performance insights into stronger creative work. You should be equally comfortable building a high-level campaign strategy, writing a clear creative brief, reviewing work, and digging into results to identify what we should do next. You’ll report to VP Acquisition Marketing and work closely with Brand, Creative, Media, Lifecycle, Social, Product Marketing, E-commerce, and external agency partners. This role is remote-friendly but must be based in the U.S. or Canada. Hatch is based in California, so we ask that you’re available during PST/PDT hours." We can put that as About the role. Responsibilities: from "What You’ll Do" bullet points (projects) plus Wishlist bullet points. Let's list them: Projects: - Lead integrated campaign strategy across paid and organic channels, ensuring each campaign supports Hatch’s brand, customer, and growth objectives. - Translate business goals, product priorities, and customer insights into clear campaign narratives and compelling creative territories. - Develop creative briefs that give internal teams and agency partners the strategic clarity needed to produce distinctive, effective work. - Collaborate with paid and organic channels to adapt creative and messaging to the audience, format, and placement while maintaining a cohesive brand story. - Partner closely with Creative to guide concept development, provide actionable feedback, and ensure work is strategically sound, channel-appropriate, and aligned with the Hatch brand. - Lead integrated campaign kickoffs, and cross-functional working sessions, keeping stakeholders aligned on strategy, responsibilities, timelines, and decisions. - Manage and maintain the growth marketing calendar, ensuring alignment with the global marketing calendar and key milestones across concurrent initiatives. Proactively identify risks, dependencies, and opportunities. - Review campaign performance across paid and organic channels and translate results into clear insights and recommendations for future creative and campaigns. - Balance brand priorities with financial goals when developing creative strategies, ensuring campaigns strengthen long-term customer affinity while delivering measurable business results. - Present campaign strategies, creative recommendations, performance insights, and post-campaign learnings to senior leaders and cross-functional partners. Wishlist: - Create an integrated campaign planning framework that clarifies how paid, owned, and organic channels work together throughout the customer journey. - Build a repeatable creative testing and learning agenda that connects hypotheses, campaign results, and future creative development. - Develop audience, messaging, and creative frameworks that can be used across campaigns while remaining flexible enough for different products and customer segments. - Identify new formats, platforms, partnerships, and cultural moments that can expand Hatch’s reach and relevance. We can combine these into Responsibilities
  . Requirements: from "What You’ll Bring" bullet points. We'll list each as
  • . Benefits: from "Why You’ll Love Working at Hatch" paragraph: - We’re a certified Great Place to Work - We help people sleep better. Our products make a real, meaningful difference in our customers’ lives - Our team is collaborative, fun, and full of brilliant minds, and you’ll work with leadership that truly values every contribution - We’re backed by world-class investors (and growing fast) - We’re a remote-friendly work environment. We practice what we preach to give our employees better balance and more flexibility We can put as
    . Schedule: from details: minimum 30 hours per week, initial six-month contract, option to extend, availability during PST/PDT hours, remote-friendly but must be based in US/Canada. We can put as

    or

    . Since it's not a list of items but details, we can use

    . We must not include Pay section. Now ensure we don't repeat any boilerplate. We need to output only HTML fragment. Let's craft. We'll start with a short paragraph for metadata? Actually we already included location/contract in About the role. Could also add a separate short paragraph for metadata like "Location: Remote (US/Canada), requires PST/PDT availability; Contract: 6-month, 30+ hrs/wk." But we can fold into About the role. Better to keep About the role concise but include those details. Let's write About the role paragraph:

    The Marketing team is seeking an Integrated Marketing Contractor to lead creative and campaign strategy across paid and organic channels. The role requires a minimum of 30 hours per week, is an initial six‑month contract with possible extension, and is remote‑friendly but must be based in the U.S. or Canada with availability during PST/PDT hours. You will report to the VP of Acquisition Marketing and collaborate with Brand, Creative, Media, Lifecycle, Social, Product Marketing, E‑commerce, and external agency partners.

    That covers. Now Responsibilities

    Responsibilities

    with all bullet points. We need to ensure we don't miss any. Let's list all bullet points from What You’ll Do and Wishlist