Integrated Marketing Manager (Contract)

Key Roles & Responsibilities

• Be the interlock between Product Marketing and Regions on big bet topics and campaign definition
• Manage individual marketing campaigns as prioritized
• Allignment with digital: web and demand gen and AR/ PR teams for an integrated execution
• Orchestrate content creation and execution across Product Marketing, 3rd party agencies and digital platforms, including digital and web assets, events, videos, surveys, strategic content and creative, etc.
• Plan and execute end-to-end multi-channel global campaigns and optimization for marketing campaigns, programs such as programmatic, webinars, adhoc emails, nurtures, events etc
• Manage and organize campaign documentation, plans, performance data/ report etc
• Collaborate with Content team and develop campaign focused messaging for campaign specific deliverables (ie. Ads, landing pages, etc.) and ensure consistent brand voice and messaging across all marketing channels for top tier campaigns and assets
• Parellel with product management and sales enablement teams to align marketing efforts with product launches and sales objectives for campaign deliverables
• Deliverables: Coordinate and help deliver marketing campaigns
• Contribute to quarterly content plan aligned between creative, product marketing teams
• Quarterly plan alignment with web, demand gen and field marketing teams
• Campaign setup, results tracking and measurement via E2E/ Domo, Salesforce and Google dashboards
• Measurement and Optimization: Develop campaign strategies to achieve desired outcomes, improve conversion rates, and make a meaningful revenue impact. Establish regular communication with key stakeholders, sharing data, reviewing performance, and addressing action items.

Requirements

• Seasoned marketer with a data-driven, customer-centric approach
• 5+ years of SaaS experience in successfully running global, integrated campaigns to improve conversions
• Highly collaborative individual able to juggle multiple priorities and get things done
• Navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency
• Excellent written and verbal communication skills, creative and analytical mindset
• Problem solving skills - unraveling and solving business process issues
• 5+ years’ experience with Marketing and analytics Tools such as Eloqua, Pardot, Marketo, SFDC, Domo, Google Analytics and more
• Self- starter, with a passion for building
• Strategic Thinking: Ability to map the customer journey, workback timelines, and identify key moments to engage audiences