Integrated Marketing Manager

Responsibilities

• Develop, execute, and optimize integrated marketing campaigns across digital channels to drive pipeline and revenue growth.
• Lead and support ABM initiatives, aligning marketing efforts with sales priorities and target accounts.
• Translate CRM insights, voice of customer data, win/loss analysis, and market research into compelling and effective campaigns.
• Collaborate closely with sales leaders and global marketing teams to ensure alignment on messaging, targeting, and shared revenue goals.
• Manage campaigns across the full marketing funnel, from awareness to conversion, with a strong attention to detail.
• Leverage marketing automation and CRM tools to track, analyze, and optimize campaign performance.

Qualifications

• 5–7+ years of experience in B2B marketing, demand generation, or account-based marketing, preferably within SaaS or data-driven industries.
• Strong understanding of ABM principles, digital marketing channels, and full-funnel campaign strategy.
• Proven ability to synthesize data (CRM, customer insights, and research) into actionable marketing strategies.
• Experience collaborating with sales leadership and cross-functional teams to drive aligned outcomes.
• Hands-on experience with Salesforce, HubSpot, and marketing automation platforms.
• Strong ability to balance strategic planning with tactical execution.

Benefits

• Compensation includes: Salary range: $110,000 – $150,000 depending on experience
• Comprehensive benefits package including medical, dental, vision, 401(k), and PTO
• Remote work flexibility (Austin, TX-based role)