Integrated Marketing and Automated Manager

About Justrite Safety Group

Justrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet. Our portfolio of industrial safety companies collaborates to deliver advanced safety solutions that set the standard for excellence. We are passionate about safety, ensuring every worker returns home safe, every workplace remains secure, and our environment thrives for generations.

About the Role

The Integrated Marketing & Automation Manager drives campaigns in email, SMS/RCS, social, and other channels aimed at lead generation, revenue retention, loyalty, and other strategic objectives. This role reports to the VP, Ecommerce and works closely with the VP, Corporate Marketing.

About the Team

Joining our Marketing team means stepping into a fast‑paced, creative environment where innovation and strategy go hand in hand. The team shapes the brand’s voice and image, crafts compelling narratives, engages audiences, and drives demand across multiple channels. Team members collaborate on digital marketing, content creation, brand management, and more.

Responsibilities

• Develop compelling campaigns driving lead generation leveraging email, SMS, and social platforms.
• Collaborate with BU marketing managers and channel marketing to integrate content from across business units.
• Develop trigger‑based campaigns to drive loyalty and repeat‑purchase behavior.
• Partner with the eCommerce team to align content, context, and strategy for campaigns.
• Support implementation, tracking, and performance measurement of paid and organic social campaigns, ensuring proper tagging, audience segmentation, and reporting.
• Maximize database effectiveness through lead segmentation, automation, and personalization to improve email open rates, click‑through rates, and conversions.
• Leverage marketing automation and CRM strategies to generate brand stickiness and higher lifetime customer value.
• Utilize data analytics and insights to track performance, inform decisions, and uncover growth opportunities via scorecards, dashboards, and ad‑hoc reporting.
• Oversee implementation/configuration of marketing automation platforms and ensure seamless integration with systems such as Salesforce and Magento.
• Lead integration of automation platforms to enhance data synchronization, automate workflows, and improve customer experience.
• Partner with the VP, Corporate Marketing to activate brand‑building campaigns across digital platforms, translating the brand effectively into social, web, email, and influencer channels.
• Collaborate with channel marketing, product managers, marketing managers, and eCommerce team members to create programs, promotions, and campaigns that drive owned‑property sales.

Qualifications

• 5+ years of experience as a leader in digital marketing with a focus on email, SMS/RCS, and social media.
• 5+ years of experience creating, implementing, and running large‑scale campaigns.
• Database management experience with an enterprise‑level marketing automation platform (e.g., HubSpot, Marketo, Adobe Campaign).
• Understanding of and experience implementing tracking and tagging mechanisms across digital platforms (preferred).

Compensation

The position offers a competitive base salary ranging from $90,000 to $110,000. Actual base salaries may vary based on location, relevant experience, and performance. The role is also eligible for an annual incentive plan tied to the achievement of business and financial targets.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Flexible hours and alternative work arrangements to support work‑life balance.
• 401(k) plan with company match.
• Company‑paid short‑ and long‑term disability insurance.
• Generous paid time off, personal days, and an employee wellness program.