Integrated Campaign Manager, North America (New York or Chicago)

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

About the role

• Own integrated field marketing and campaigns across North America, with a strong focus on the major financial hubs around the New York financial districts.
• Partner closely with the central and global marketing teams to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth.
• Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for US Sales and BDM teams, enabling effective engagement with Tier 1 accounts.
• Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.
• Own regional field marketing, including strategizing and executing events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.
• Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic US accounts.
• Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there's an opportunity to support.
• Bring a deep understanding of the US market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in the US.

Responsibilities

• Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth.
• Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for US Sales and BDM teams, enabling effective engagement with Tier 1 accounts.
• Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.
• Own regional field marketing, including strategizing and executing events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.
• Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic US accounts.
• Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there's an opportunity to support.
• Bring a deep understanding of the US market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in the US.

Requirements

• 4-7 years’ experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation.
• Proven track record working with enterprise / Tier 1 accounts, ideally within financial services, fintech, SaaS or other complex B2B environments.
• Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.
• Comfortable operating as both strategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details.
• Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders.
• Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps.
• Excellent written and verbal communication skills; able to turn complex ideas into sharp, compelling narratives for senior decision-makers.

Qualifications

• Ability to spend regular time in person with Sales and customers in the financial districts and across the East Coast as needed (expect c. 20 to 30% travel for events and account visits).

Skills

• Strong relationship-building skills.
• Data-literate and experiment-minded.
• Excellent written and verbal communication skills.

Benefits

• Remote-first flexibility to shape your ideal workday.
• Home workplace budget.
• Co-working expense coverage.
• Individual IT budget for extra equipment.
• Top-tier tech and AI-powered tools.

Pay

• $90K-$142K

Schedule

• Not specified