Campaign Manager, Integrated Marketing

About the role

The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes that inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM), including communications, brand and web to develop the integrated marketing plans.

Responsibilities

• Serves as a liaison or client manager between internal stakeholders and the OCM team.
• Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
• Leverages dashboards and insight summaries to report outcomes in a clear, concise, and actionable fashion.
• Collaborates with cross-functional team members to achieve marketing campaign objectives.
• Adheres to all MUSC policies, procedures and standards.
• Provides guidance and makes recommendations for improving marketing communication campaigns.

Requirements

• Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
• Product or service line marketing, development of integrated marketing communication plans.
• Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
• Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
• Qualitative and quantitative market research experience.
• Experience working closely with external agencies to deliver campaigns.
• Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
• Excellent problem-solving, interpersonal, and communication skills.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field. (Master's preferred)
• 7 years progressive work experience and 2 years management experience.

Skills

• Excellent problem-solving, interpersonal, and communication skills.