Insomniac - PR Coordinator

Job Summary

Insomniac is seeking a PR Coordinator to join our vibrant, growth-minded culture. The ideal candidate is a self-motivated, independent thinker who helps develop and implement creative yet pragmatic communications strategies to share Insomniac’s incredible story and engage audiences across all media channels.

Responsibilities

• Monitor and manage the press@insomniac.com inbox, ensuring timely and professional responses to incoming media inquiries.
• Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events.
• Review, approve, or deny media credential applications for all concerts, festivals, and club shows.
• Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access.
• Create and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports.
• Draft, edit, and distribute Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands.
• Aid in formatting and distributing press releases and announcements through third-party platforms.
• Draft official quotes and remarks on behalf of company executives for interviews and media opportunities.
• Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns.
• Manage timelines, budgets, and integrate philanthropic messaging across marketing, PR, and on-site activations.
• Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives.
• Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage.
• Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally.
• Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts.
• Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed.
• Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets.
• Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing.
• Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments.
• Train and provide support in onboarding team members, clients, vendors and partners when needed.
• All other projects and initiatives as identified.

Qualifications

• 1+ year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events.
• Existing relationships or familiarity with key media contacts across dance music outlets and industry trades is a plus.
• Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences.
• A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture.
• Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts).
• Proficiency in Google Workspace (Docs, Sheets).
• A highly motivated self-starter with a "solutions-first" mindset and a proactive, can-do attitude.
• Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail.
• Passion for and knowledge of electronic music culture, including Insomniac’s festivals, brands, and community.