Insights and Content Strategy Manager

About the role

SteelSeries is seeking a Data-obsessed Insights and Content Strategy Manager to lead social media and influencer content efforts. The ideal candidate will leverage insights, learnings, and iterative testing to set strategy and turn raw performance data into actionable content plans.

Responsibilities

• Own and continuously evolve the global social content calendar across various platforms including TikTok, Instagram, YouTube, X/Twitter, Facebook, Twitch, and emerging formats.
• Build and maintain a "living attention map" showing strengths, weaknesses, and areas needing more or less investment.
• Monitor performance data daily and translate signals into clear instructions for the team.
• Run lightweight experiments on hooks, formats, posting cadences, and thumbnails; track results and socialize learnings quickly.
• Lead post-mortems on campaigns and tentpoles, turning results into sharp debriefs with specific changes for next time.
• Develop and present clear campaign briefs, content themes, and daily/weekly posting plans rooted in data.
• Support cross-functional initiatives with meticulous planning, attention-led prioritization, and tight coordination.
• Create repeatable systems, templates, and playbooks that increase content output without sacrificing quality.
• Ensure content plans comply with platform guidelines, brand safety, copyright, and accessibility requirements.
• Create concise monthly and quarterly reports for leadership that connect channel performance to business and brand outcomes, with clear recommendations.
• Tell a compelling story with data, showing not only what happened but why and what will be done differently going forward.

Requirements

• Proven track record in social media strategy, content planning, or digital marketing with heavy analytics ownership, ideally in gaming, entertainment, or consumer tech.
• Strong proficiency in social analytics tools such as native platform analytics, Sprinklr, Sprout Social, Hootsuite, or similar.
• Demonstrated ability to turn data into clear content roadmaps, calendars, and prioritized test plans that drive measurable engagement and growth.
• Excellent written and verbal communication skills; able to simplify complex insights into sharp recommendations for cross-functional partners and executives.
• Detail-oriented with strong project management skills: hits deadlines, keeps multiple campaigns straight, and communicates proactively.
• Familiarity with content operations, asset management, and workflow processes that keep small teams moving quickly.
• Curiosity about gaming culture, memes, platform updates, and niche communities; immersed in the same feeds as our audience.
• Comfort guiding others: enjoys telling editors, designers, and influencers what's working, what to double down on, and where to pivot—backed by data but delivered with empathy and clarity.

Qualifications

• Experience with content calendar tooling and asset management systems.
• Strong storytelling ability—pairing data with compelling narratives that get leaders to act.

Skills

• Data analysis and interpretation.
• Content creation and curation.
• Project management and organization.
• Communication and presentation skills.
• Attention to detail.
• Ability to work independently and as part of a team.

Benefits

SteelSeries offers a competitive benefits package including health insurance, retirement savings plan, and paid time off.

Pay

$80,000 - $100,000 annually

Schedule

Hybrid position with preferred onsite collaboration 3-4 times a week, Chicago area candidates preferred.