Inside Sales & Marketing Representative

Sales & Customer Management

• Manage and support the existing dealer network to ensure exceptional service and identify new sales opportunities.
• Utilize sales reports and analytics to identify trends, gaps, and growth opportunities.
• Work to increase market share across all three brands.
• Advise management on new product introductions and communicate updates to customers.
• Aid customers in improving their familiarity with products and applications.
• Analyze and pursue new customer opportunities through inside and outside leads.
• Follow up on dealer visits, calls, and inquiries to maintain high customer satisfaction.
• Compile and manage lists of prospective customers using trade shows, inquiries, directories, online sources, and other lead-generation tools.
• Make outbound calls and send follow-up emails to qualify leads and promote products.
• Overcome technical and business objections from prospective customers.
• Provide accurate delivery estimates based on production and shipping schedules.
• Build and maintain strong customer relationships across all channels.
• Prepare reports on sales activities, customer interactions, and business transactions.
• Enter and maintain accurate customer and sales data in CRM systems.
• Investigate and resolve delivery issues in collaboration with Customer Service.
• Work with internal teams to assist customers on collection of past-due accounts.

Customer Service Support

• Act as an extension of the Customer Service team by assisting with order processing, tracking shipments, resolving delivery issues, updating customer accounts, and coordinating with internal departments.
• Serve as the designated backup during high-volume periods or absences to maintain service continuity and uphold customer satisfaction standards.

Marketing & Brand Support

• Support new product introductions and communicate updates to customers and dealers.
• Promote new products and programs through targeted outreach and marketing campaigns.
• Create marketing collateral including direct mail pieces, e-blasts, online ads, banners, and trade show materials.
• Manage and update prospect databases to maximize market reach.
• Attend trade shows to expand customer base, strengthen relationships, and increase market share.
• Mail correspondence and promotions to current and prospective customers.