Inside Leads Associate

About the role

The Inside Leads team works with broad market (small /medium business) leads. Our main function is to research leads and contact customers. We also collaborate closely with application engineers to introduce the customer to further products that fit their applications. We have exposure to a large range of applications and products.

Responsibilities

• Qualify and nurture marketing leads, using ADI’s digital tools, research, and targeted outreach.
• Analyze market trends to prioritize selling efforts and strengthen product knowledge.
• Conduct detailed research on target organizations, contacts, and customer needs.
• Engage prospective customers via phone and email with clear, professional communication.
• Follow up on warm leads and provide sales and technical support to new and existing customers.
• Maintain accurate CRM records, including account insights and technical details.
• Analyze data to generate insights and develop innovative strategies to drive product adoption.
• Review lead and product information to prepare customer-ready product and collateral summaries.
• Leverage applications and reference designs to cross-sell additional product lines.
• Prepare, analyze, and present key business metrics to senior leadership.
• Identify, design, and implement process improvements to increase efficiency.
• Document business requirements and partner with IT to deliver technical projects.
• Stay current on ADI products, market dynamics, and internal campaigns to uncover new opportunities.
• Apply semiconductor and end-market knowledge to align solutions to customer applications.
• Build strong relationships across global functions (Sales, Marketing, Business Units, Pricing, and Technical Support).
• Ensure compliance with all company policies, procedures, and standards.

Qualifications

• Preferred Qualifications & Experience:
• Degree required in one of the preferred areas: IT, Marketing, Communications, Business & Administration
• Master’s degree is an advantage
• Minimum 2 years of experience
• Self-starter who works effectively in a fast-paced environment and is comfortable managing multiple requirements at the same time
• Business & Marketing basics
• Strong Communication skills

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