Information Officer (Marketing and Communications Specialist)
for section headings, - for lists,
for prose. No job title heading, no Job ID as heading. Fold minor metadata into short
or drop. Remove boilerplate like EEO, application instructions, contact info, URLs.
Let me extract substantive content:
**About the role**: The Marketing & Communications Specialist collaborates within SDDOT Public Information Team to develop, coordinate, advance communication strategies to increase customer awareness and engagement.
**Responsibilities**: List of duties (bullet points). I'll convert each duty to a list item.
**Requirements/Qualifications**: The "Ideal Candidate Will Have" section lists preferred degree and knowledge areas. Also "Skills To" and "Abilities To" sections. These are requirements/qualifications. I'll combine into a Requirements section with sub-lists or separate sections? The rules say use headings like Requirements, Qualifications, Skills. But prefer fewer substantive sections. I'll create a "Requirements" section with subsections for Knowledge, Skills, Abilities? But HTML doesn't have sub-headings beyond h3. Could use h3 for each: Knowledge, Skills, Abilities. But the rules say use h3 for section headings like Responsibilities, Requirements, Qualifications, Skills. So I can have separate h3 for Knowledge, Skills, Abilities? Might be too many thin sections. Better to have one "Requirements" section with lists for each category.
**Benefits**: List of benefits offered.
**Pay**: Salary range $27.28 - $32.09 per hour, plus total compensation approx $77,929 annually.
**Schedule**: Full-time 40 hours weekly, must work evenings/weekends for weather-related situations and special events.
**Additional Requirements**: Attach writing samples, veterans preference, no visa sponsorship, I-9, E-Verify, Class A retirement.
I need to include only sections with real content. All these have content.
Now, I'll write HTML fragment.
Start with a
for metadata: Job ID, Agency, Location, Pay Grade, Closing Date, Full-time. But the rules say fold minor metadata into a short
or drop. I'll include a brief
with key metadata: Agency, Location, Pay Grade, Closing Date, Full-time.
Then sections.
Let's structure:
Agency: Department of Transportation / Division of Finance & Management. Location: Statewide (negotiable). Pay Grade: GI. Closing Date: 10/30/2026. Full-time, 40 hours weekly.
About the role
The Marketing & Communications Specialist collaborates within the SDDOT Public Information Team to develop, coordinate, and advance communication strategies to increase customer awareness and engagement with SDDOT.
Responsibilities
- Assist in the writing of press releases and specific project communication efforts using AP styling guidelines.
- Review public meeting documentation and materials for correct AP styling and SDDOT brand consistency.
- Assist with responding daily to the traveling public through social media messages, email inquiries, and phone calls.
- Coordinate, create, and produce traditional and digital content for multimedia campaigns and projects for internal and external platforms including social media.
- Create graphics and designs using the Adobe Suite and Canva.
- Plan, develop, and manage digital content as part of an integrated online/social media communication strategy.
- Assist with coordination of the social media schedule including daily posts, live streams, networking, and advertising.
- Assist with updates to the Department's Internet and Intranet sites; knowledge of Dreamweaver and CMS (Content Management System) preferred.
- Stay up to date on industry-wide digital best practices to efficiently and effectively guide the DOT's approach to operational efficiency and transparency with customers.
- Proficiently use professional camera and video equipment and editing software such as Adobe Creative Suite, including knowledge of microphones and lighting for on-location photo and video shoots.
- Assist in the management of media budgets across various traditional and digital platforms while ensuring maximum return.
- Generate and analyze reports on campaign performance to recommend strategy adjustments based on results.
- Assist with new marketing strategies on Facebook, Instagram, X, LinkedIn, and Indeed to grow engagement with customers.
Requirements
Knowledge
- Journalism and mass communication principles and techniques related to editing, writing, designing, and producing information materials.
- Strong understanding of AP styling and English usage and types of written communications.
- Public speaking techniques.
- Graphic design and photo/video editing software using Adobe Creative Suite and Canva.
- Website development and maintenance using Dreamweaver and Umbraco.
- Web design tools such as WordPress.
- Social media principles and methods.
Skills
- Principles and practices of video production including camera operation, composition, lighting, sound recording, graphics and titles, and editing.
- Write scripts and craft short informational videos.
- Write and edit with AP Styling.
- Proficient in Google Analytics 4, Google Ads, and Google Tag Manager.
- Microsoft Suite experience, predominantly Office, Excel, PowerPoint, Teams, and SharePoint.
- Conduct research, analyze, and interpret information.
- Coordinate with Project Engineers statewide to gather information on active construction projects.
- Organize and express information concisely and effectively.
- Write, edit, and design publications.
- Plan, organize, and coordinate public relations functions.
- Perform layout and design work.
Abilities
- Work during evenings and/or weekends throughout the year for weather-related or other special events/projects.
- Manage a diverse set of project assignments simultaneously, completing each in a timely manner.
- Communicate clearly and concisely, both orally and in writing, with various audiences.
- Establish, maintain, and foster positive working relationships with DOT employees across the state.
- Tell stories and create and edit content, social media posts, etc. to promote a consistent and unified voice across all marketing platforms.
- Deal tactfully with others, both internal employees and external customers.
- Organize and prioritize multiple projects.
- Work under pressure of deadlines.
- Positively represent the department.
Qualifications
A bachelor’s degree or equivalent work experience in public relations, marketing, journalism, or mass communications is preferred.
Benefits
- Health insurance (low and high deductible plans including a $0 premium employee-only coverage plan)
- Well-being program
- Employee assistance program
- Dental and Vision
- Health savings account
- Free basic life insurance policy
- Membership in the South Dakota Retirement System with partial state match
- Paid leave (15 vacation days per year)
- Sick leave (14 days per year)
- Paid family leave (12 weeks for birth and adoption of child, equivalent to 40 hours per week)
- Military leave (15 days per year)
- 11 paid holidays
- Longevity pay
- Semimonthly pay periods
- Eligibility for meal per diems
Pay
Hourly wage: $27.28 – $32.09 per hour, depending on experience. Total compensation (hourly wage + state/federal benefits) for a typical year is approximately $77,929 annually.
Schedule
Full-time, 40 hours weekly. Must be able to work evenings and/or weekends throughout the year to assist with weather‑related situations and other special events or projects.
Additional Requirements
- Attach writing samples with your application.
- This position is eligible for Veterans’ Preference per ARSD 55:10:02:08.
- The State of South Dakota does not sponsor work visas for new or existing employees.
- All persons hired must verify identity and eligibility to work in the United States and complete Form I-9; the State uses E-Verify for employment eligibility verification.
- This position is a member of Class A retirement under SDRS.
I need to ensure I don't include application instructions, URLs, contact info, EEO boilerplate. The user said remove application instructions, so I'll omit the "Must apply online" and URL, phone, email, etc.
Also, the "What The SDDOT Offers" is benefits. I've included.
The "Ideal Candidate Will Have" is qualifications.
The "Skills To" and "Abilities To" are part of requirements.
I used h4 for subsections within Requirements. The rules say use h3 for section headings. It doesn't forbid h4, but maybe they want only h3. However, using h4 for sub-sections is okay semantic HTML. But to be safe, I could make them separate h3 sections: Knowledge, Skills, Abilities. But that would create many thin sections. The rules say "Prefer a few substantive sections over many thin ones." So grouping under Requirements with h4 is better. But the rules didn't mention h4. They said "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It lists Skills as a possible heading. So maybe they expect separate h3 for Skills. But then Abilities? Could be separate. However, the posting has Knowledge, Skills, Abilities as distinct lists. I'll make them separate h3 sections: Knowledge, Skills, Abilities. That might be more aligned with the example. But the example includes "Skills" as a heading. The posting has "Skills To" and "Abilities To". I'll create h3 for Knowledge, Skills, Abilities. But then Requirements heading might be redundant. I'll do:
Knowledge
...
Skills
...
Abilities
...
And keep Qualifications separate for degree.
But the rules say "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So they list Requirements and Skills as separate. So I'll have Requirements (maybe for the degree?), but the degree is under Qualifications. The "Ideal Candidate Will Have" includes degree and knowledge. The "Skills To" and "Abilities To" are separate. I'll structure:
- About the role
- Responsibilities
- Qualifications (degree)
- Knowledge
- Skills
- Abilities
- Benefits
- Pay
- Schedule
- Additional Requirements
That's many sections but
for prose. No job title heading, no Job ID as heading. Fold minor metadata into short
or drop. Remove boilerplate like EEO, application instructions, contact info, URLs. Let me extract substantive content: **About the role**: The Marketing & Communications Specialist collaborates within SDDOT Public Information Team to develop, coordinate, advance communication strategies to increase customer awareness and engagement. **Responsibilities**: List of duties (bullet points). I'll convert each duty to a list item. **Requirements/Qualifications**: The "Ideal Candidate Will Have" section lists preferred degree and knowledge areas. Also "Skills To" and "Abilities To" sections. These are requirements/qualifications. I'll combine into a Requirements section with sub-lists or separate sections? The rules say use headings like Requirements, Qualifications, Skills. But prefer fewer substantive sections. I'll create a "Requirements" section with subsections for Knowledge, Skills, Abilities? But HTML doesn't have sub-headings beyond h3. Could use h3 for each: Knowledge, Skills, Abilities. But the rules say use h3 for section headings like Responsibilities, Requirements, Qualifications, Skills. So I can have separate h3 for Knowledge, Skills, Abilities? Might be too many thin sections. Better to have one "Requirements" section with lists for each category. **Benefits**: List of benefits offered. **Pay**: Salary range $27.28 - $32.09 per hour, plus total compensation approx $77,929 annually. **Schedule**: Full-time 40 hours weekly, must work evenings/weekends for weather-related situations and special events. **Additional Requirements**: Attach writing samples, veterans preference, no visa sponsorship, I-9, E-Verify, Class A retirement. I need to include only sections with real content. All these have content. Now, I'll write HTML fragment. Start with a
for metadata: Job ID, Agency, Location, Pay Grade, Closing Date, Full-time. But the rules say fold minor metadata into a short
or drop. I'll include a brief
with key metadata: Agency, Location, Pay Grade, Closing Date, Full-time. Then sections. Let's structure:
Agency: Department of Transportation / Division of Finance & Management. Location: Statewide (negotiable). Pay Grade: GI. Closing Date: 10/30/2026. Full-time, 40 hours weekly.
About the role
The Marketing & Communications Specialist collaborates within the SDDOT Public Information Team to develop, coordinate, and advance communication strategies to increase customer awareness and engagement with SDDOT.
Responsibilities
- Assist in the writing of press releases and specific project communication efforts using AP styling guidelines.
- Review public meeting documentation and materials for correct AP styling and SDDOT brand consistency.
- Assist with responding daily to the traveling public through social media messages, email inquiries, and phone calls.
- Coordinate, create, and produce traditional and digital content for multimedia campaigns and projects for internal and external platforms including social media.
- Create graphics and designs using the Adobe Suite and Canva.
- Plan, develop, and manage digital content as part of an integrated online/social media communication strategy.
- Assist with coordination of the social media schedule including daily posts, live streams, networking, and advertising.
- Assist with updates to the Department's Internet and Intranet sites; knowledge of Dreamweaver and CMS (Content Management System) preferred.
- Stay up to date on industry-wide digital best practices to efficiently and effectively guide the DOT's approach to operational efficiency and transparency with customers.
- Proficiently use professional camera and video equipment and editing software such as Adobe Creative Suite, including knowledge of microphones and lighting for on-location photo and video shoots.
- Assist in the management of media budgets across various traditional and digital platforms while ensuring maximum return.
- Generate and analyze reports on campaign performance to recommend strategy adjustments based on results.
- Assist with new marketing strategies on Facebook, Instagram, X, LinkedIn, and Indeed to grow engagement with customers.
Requirements
Knowledge
- Journalism and mass communication principles and techniques related to editing, writing, designing, and producing information materials.
- Strong understanding of AP styling and English usage and types of written communications.
- Public speaking techniques.
- Graphic design and photo/video editing software using Adobe Creative Suite and Canva.
- Website development and maintenance using Dreamweaver and Umbraco.
- Web design tools such as WordPress.
- Social media principles and methods.
Skills
- Principles and practices of video production including camera operation, composition, lighting, sound recording, graphics and titles, and editing.
- Write scripts and craft short informational videos.
- Write and edit with AP Styling.
- Proficient in Google Analytics 4, Google Ads, and Google Tag Manager.
- Microsoft Suite experience, predominantly Office, Excel, PowerPoint, Teams, and SharePoint.
- Conduct research, analyze, and interpret information.
- Coordinate with Project Engineers statewide to gather information on active construction projects.
- Organize and express information concisely and effectively.
- Write, edit, and design publications.
- Plan, organize, and coordinate public relations functions.
- Perform layout and design work.
Abilities
- Work during evenings and/or weekends throughout the year for weather-related or other special events/projects.
- Manage a diverse set of project assignments simultaneously, completing each in a timely manner.
- Communicate clearly and concisely, both orally and in writing, with various audiences.
- Establish, maintain, and foster positive working relationships with DOT employees across the state.
- Tell stories and create and edit content, social media posts, etc. to promote a consistent and unified voice across all marketing platforms.
- Deal tactfully with others, both internal employees and external customers.
- Organize and prioritize multiple projects.
- Work under pressure of deadlines.
- Positively represent the department.
Qualifications
A bachelor’s degree or equivalent work experience in public relations, marketing, journalism, or mass communications is preferred.
Benefits
- Health insurance (low and high deductible plans including a $0 premium employee-only coverage plan)
- Well-being program
- Employee assistance program
- Dental and Vision
- Health savings account
- Free basic life insurance policy
- Membership in the South Dakota Retirement System with partial state match
- Paid leave (15 vacation days per year)
- Sick leave (14 days per year)
- Paid family leave (12 weeks for birth and adoption of child, equivalent to 40 hours per week)
- Military leave (15 days per year)
- 11 paid holidays
- Longevity pay
- Semimonthly pay periods
- Eligibility for meal per diems
Pay
Hourly wage: $27.28 – $32.09 per hour, depending on experience. Total compensation (hourly wage + state/federal benefits) for a typical year is approximately $77,929 annually.
Schedule
Full-time, 40 hours weekly. Must be able to work evenings and/or weekends throughout the year to assist with weather‑related situations and other special events or projects.
Additional Requirements
- Attach writing samples with your application.
- This position is eligible for Veterans’ Preference per ARSD 55:10:02:08.
- The State of South Dakota does not sponsor work visas for new or existing employees.
- All persons hired must verify identity and eligibility to work in the United States and complete Form I-9; the State uses E-Verify for employment eligibility verification.
- This position is a member of Class A retirement under SDRS.