Influencer Social Media Strategist

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are hyper-focused on helping brands drive revenue growth and brand recognition, delivering irrefutable value for our clients. At the heart of our approach is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across every milestone of the customer journey.

About the Role

The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to drive innovative and impactful social media campaigns.

Responsibilities

• Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Develop influencer programming strategies by identifying, vetting, and slating influencer talent and creators for campaigns, including negotiating, communicating deliverables, and overseeing partnerships from execution to completion, with performance reporting.
• Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans, using past performance data to drive strategic changes while incorporating trend-driven and relevant social context.
• Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
• Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
• Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
• Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

• 2+ years of experience in social media (agency experience preferred).
• Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, with examples of applying this knowledge to enhance strategies.
• Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility.
• Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content.
• Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact.

Key Performance Indicators (KPIs)

• Established goals/targets for 100% of accounts.
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals.
• Below 10% Client Churn Rate.
• Understands all strategies of the department and can execute on 100%.
• Can navigate 100%+ of difficult probing questions on performance.

Most Important Things (MITs)

• Client Performance and Sentiment.
• Autonomous workflow management and account ownership.
• Department Support.