Influencer Relations Manager

Position Overview

Signal Theory is seeking an Influencer Relations Manager to lead the company's influencer and creator programs. The role involves identifying, vetting, and managing relationships with influencers, negotiating deals, and ensuring compliance.

Influencer Strategy and Discovery

• Lead influencer identification, vetting, and evaluation across platforms
• Build and execute influencer strategies tied directly to client business goals
• Maintain a living database of vetted talent, agency contacts, and relationship history

Relationship Management and Negotiation

• Serve as the primary point of contact for influencers and their agents or management teams
• Negotiate rate deals and deal structuring with a clear understanding of current market rates
• Draft, review, and manage influencer contracts and usage rights in coordination with legal counsel
• Handle sensitive conversations with professionalism, including scope changes, brand safety concerns, timeline pressure, and creator pushback
• Loop in legal on contract red flags, morality clauses, indemnification language, or IP disputes before they become bigger problems

Campaign Execution and Content Management

• Own campaign timelines from briefing through content delivery and posting
• Act as the connector between disciplines, including content, account management, and creative on all influencer matters
• Collaborate with content and social team members to activate across various social and digital platforms
• Manage content approval workflows between clients, legal, and influencers
• Review influencer content for brand safety, contractual compliance, and creative quality before it goes live
• Manage on-site influencer activations at events, trade shows, and brand experiences as needed
• Troubleshoot in real time when content underperforms, gets flagged, or requires a compliance edit post publish

Reporting and Optimization

• Track and report on campaign performance using platform native and third-party analytics tools
• Translate performance data into clear recommendations for future programs
• Benchmark spend against results to help clients understand ROI across creator tiers

Client Partnership and Presentation

• As the client’s go-to point of contact for all things influencer, build trust as a strategic partner rather than an order taker
• Confidently present influencer strategy, campaign recommendations, and results directly to clients, including in new business and account growth conversations
• Translate influencer trends, platform shifts, and creator dynamics into clear, actionable points of view for clients
• Represent the influencer discipline in cross-functional client meetings alongside PR, social, and creative teams

Qualifications

• 3 to 5+ years of hands-on experience in influencer marketing or creator partnerships, agency side strongly preferred
• Demonstrated experience negotiating influencer contracts and rates directly with talent or their agents
• Working knowledge of FTC guidelines, usage rights, whitelisting, and platform-specific disclosure requirements
• Experience collaborating with legal counsel on contract terms and risk mitigation
• Fluency with influencer discovery and relationship management platforms and social listening tools (e.g., Sprout Influencer, Tagger)
• Proven ability to manage multiple client programs and vendor relationships simultaneously under deadline
• Strong presentation skills and confidence being client-facing, including presenting strategy and results directly to client stakeholders
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience

Desired Skills

• Existing relationships with talent agencies or management companies
• Experience working across both B2C lifestyle influencer programs and more niche B2B or trade creator partnerships
• Comfort reading and redlining contract language even without a legal background
• Understanding of paid amplification strategy for creator content
• A point of view on where the creator economy is heading, not just where it has been
• Sharp instincts for brand safety and reputational risk
• Strong organizational skills and calm under pressure when timelines and personalities collide