Influencer Relations Manager

The Influencer Relations Manager will help build impactful creator partnerships within the fast-growing mobile gaming and digital marketing ecosystem. Key responsibilities include managing influencer campaigns from creator selection and negotiations to content delivery and performance tracking, working closely with internal teams, creators, and talent representatives, and contributing to innovative marketing strategies across various platforms.

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Influencer Relations Manager based in the United States. The role combines relationship management, campaign execution, negotiation, and creative problem-solving. Ideal candidates are passionate about gaming, social media, and the evolving creator economy, and are comfortable building relationships with creators, managing campaign operations, and working in a fast-moving environment.

Responsibilities

• Manage influencer marketing campaigns across the full operational lifecycle, including creator selection, contract negotiations, content scheduling, and delivery tracking.
• Maintain strong creator relationships and ensure smooth execution from initial research through final content delivery.
• Build and maintain relationships with creators, agencies, and talent representatives across relevant social platforms.
• Negotiate collaboration terms with mid-tier creators to secure effective partnerships while optimizing campaign budgets.
• Act as the main internal point of contact for Account Managers regarding campaign progress, timelines, and execution updates.
• Review influencer research and outreach lists, providing quality feedback and recommendations.
• Monitor campaign performance, assets, budgets, and timelines through internal management systems.
• Proactively identify and resolve operational challenges, including communication issues, content revisions, and delivery delays.
• Ensure accurate documentation and real-time visibility into campaign status and creator partnerships.
• Support continuous improvement of influencer marketing processes and best practices.

Requirements

• Minimum 2 years of experience in influencer marketing, creator partnerships, social media management, or a related field.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• Strong understanding of major social platforms, including YouTube, Instagram, Twitch, and TikTok.
• Familiarity with creator communities and audience trends across North America and Europe.
• Experience managing influencer campaigns from planning through execution and reporting.
• Strong negotiation skills with the ability to build trusted relationships with creators and partners.
• Excellent communication and stakeholder management abilities.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• An analytical mindset with attention to campaign performance, budgets, and measurable outcomes.
• Passion for gaming, social media trends, and the creator economy.

Benefits

• Full remote work setup with flexible working arrangements.
• Opportunity to work in a fast-growing and future-focused industry.
• Creative freedom to develop innovative influencer marketing ideas.
• Collaboration with leading brands, publishers, and content creators.
• Coaching, training, and opportunities for professional development.
• Support for mental well-being and a positive working environment.
• Opportunity to shape the future of digital marketing within the gaming space.