Influencer Marketing Manager, Lume and Mando
Mammoth Brands · New York, NY · 1 mo ago
Marketing$100k–$130k/yrFull-time
About the Role
As Influencer Marketing Manager you will help define how Lume and Mando show up through creators—who we partner with, how we collaborate, and how we turn authentic creator love into meaningful brand impact. This role requires a deep understanding of internet culture, strong relationship‑building skills, and the ability to balance creative instincts with performance‑driven thinking.
Responsibilities
- Lead the development and execution of Lume and Mando’s influencer strategies to drive brand awareness, engagement, and cultural relevance.
- Own end‑to‑end execution of all sponsored creator partnerships, including casting, briefing, content review and approvals, day‑to‑day communications, and post‑campaign performance recaps.
- Develop, manage, and scale Lume + Mando’s gifting programs to nurture long‑term creator relationships and sustained brand affinity, covering creative ideation, creator selection, and mailer execution.
- Lead and support influencer contract negotiations, covering deliverables, timelines, usage rights, and pricing.
- Collaborate cross‑functionally with Social, Performance Marketing, Events, and Brand teams to ensure alignment across channels and identify organic, on‑brand creator opportunities.
- Support and amplify key brand moments (e.g., launches, events, major campaigns) through thoughtful, high‑impact creator partnerships.
- Analyze campaign and creator performance data and translate insights into actionable recommendations for future strategy, creator selection, and content optimization.
Requirements
- Bachelor’s degree required.
- Experience in influencer marketing with a track record of managing high‑impact influencer collaborations.
- Experience working with an influencer agency.
- Deeply consumer‑centric and trend‑driven; able to uncover emerging trends and creators and translate them into branded content.
- Excellent communication skills with the ability to inspire and motivate cross‑functional partners.
Benefits
- Medical, dental, and vision coverage.
- 401(k) match.
- Equity in Mammoth Brands.
- Flexible time off and working hours.
- L&D stipend.
- Sabbatical: 4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years.
- 20 fully paid weeks off for parents who give birth; 16 fully paid weeks for all other paths to parenthood.
- Fun in‑person and virtual events, including happy hours, team‑building activities, and rooftop parties.
- Free products from our family of brands.
- In‑office perks: bagels on Wednesdays, lunch on Thursdays, fully stocked kitchens with snacks, coffee, and drinks.
Pay
The base salary hiring range for this position is $100,000‑$130,000, with the final compensation offer based on the candidate’s location, skill level, and experience.
Schedule
The role follows an in‑office schedule on Tuesday, Wednesday, and Thursday at our 70,000 sq ft SoHo office, with flexible time‑off policies and additional paid parental leave as outlined above.