Influencer Marketing Manager

Role

As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of creator relationships spanning top-tier and macro talent down to high-performing mid-tier creators. You're someone who can operate within an existing system, iterate on it, and build the next version of it — bringing structure and instinct in equal measure. You'll report on key success metrics and proactively drive toward program-level goals.

About the role

We're looking for someone who can operate within an existing system, iterate on it, and build the next version of it — bringing structure and instinct in equal measure. You'll report on key success metrics and proactively drive toward program-level goals.

Responsibilities

• Secure strategic partners: Identify, outreach, and close deals with the most impactful influencers across YouTube, TikTok, and Instagram. Own these relationships end-to-end — from first contact to long-term performance.
• Drive the pipeline: Influencer Strategy: Develop campaigns that map to specific creator archetypes and activation formats, partnering closely with the Category Marketing team. Outreach: Source and reach creators through email, DM, or whatever creative channel gets results. Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.
• Account Management: Provide white glove support to partners, ensuring a strong product understanding, high-quality content, on-time delivery, and prompt payment.
• Scale growth: Build and manage a scalable creator roster — from macro and top-tier relationships that drive outsized impact to a bench of mid-tier creators that can be activated at volume.

Requirements

• Proven track record running end-to-end influencer campaigns that deliver performance-driven results — you've owned the full deal lifecycle from sourcing through execution.
• Experience managing top-tier and macro creator relationships, with the instincts to know when to push, when to hold, and how to unlock outsized value from a partnership.
• Comfortable operating across creator tiers — you can work a macro deal and build a mid-tier roster in the same week.
• Experience in a high-growth organization where you've had to own a lot, move fast, and figure things out — adapting to a fast-paced environment and pivoting quickly as needed.
• Immersed in internet culture and can use that knowledge to identify trends, creators, and opportunities for the Whatnot brand to build and grow.
• Strong at writing creative briefs and providing clear direction to creators — you know what good content looks like and can articulate why.
• Deeply analytical and comfortable using data to drive decisions, iterate on strategy, and report out on program performance.
• Thrives in ambiguity. You can take an open-ended challenge, form a point of view, and execute — and you're just as comfortable improving an existing playbook as you are building a new one.
• Scrappy and flexible. You get in the weeds and no job is too small.

Qualifications

• 4+ years of influencer marketing experience.

Skills

• Strategic thinking and execution.
• Strong communication and negotiation skills.
• Data analysis and reporting.
• Ability to manage multiple projects simultaneously.
• Outreach and relationship management.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance to dogfood the app
• Compensation Range: $126K - $165K