Influencer Marketing Coordinator

At M Booth, we’re a culture-first communications agency where courage, breakthrough ideas, and humanity drive everything we do. We build game-changing campaigns for iconic brands by staying at the edge of social evolution, earned storytelling, and digital culture. We operate as a hybrid workforce guided by our "Be IRL" ethos (Inspired Relevant Leaders). We believe great work happens when talented people are empowered—no matter where they log in from.

About the Role

Are you obsessed with pop culture, platform-native, and constantly scrolling TikTok and Instagram for the next big thing? If you have an insatiable appetite for social trends and want to build relationships with creators who shape culture, this is your spot.

As an Influencer Marketing Coordinator, you’ll play a key role in bringing scroll-stopping campaigns to life, from creator discovery through campaign execution and reporting.

Responsibilities

• Campaign Execution & Management: Assist in executing end-to-end influencer strategies, managing content deliverables, briefing creators, and ensuring brand alignment across all assets.
• Creator Discovery & Relationship Building: Identify, outreach, negotiate, and onboard influencers to campaigns, fostering strong creator and talent agency relationships.
• Trendspotting & Market Intelligence: Keep a pulse on emerging pop-culture trends, FTC guidelines, platform updates, and competitor activity—translating cultural moments into client opportunities.
• Performance Tracking: Monitor campaign metrics, analyze results, and help generate insights to evaluate ROI and inform future strategy.
• Cross-Functional Collaboration: Partner closely with core account teams to brainstorm bold creative concepts and ensure seamless campaign delivery.

Requirements

• 0–2 years in influencer marketing, social media, or digital marketing.
• Platform Expertise: Native fluency in Instagram, TikTok, YouTube Shorts, Pinterest, and Snapchat.
• Culture & Trend Obsessed: A deep passion for pop culture, news, and creator trends.
• Core Skills: Exceptional written and verbal communication, attention to detail, and top-tier project management abilities.
• Mindset: A collaborative team player who thrives in a fast-paced environment and knows how to juggle multiple priorities with ease.
• Bachelor’s degree in Marketing, Communications, PR, or a related field.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

Pay

$45,000 - $48,000

Schedule

Hybrid work policy: If you are in the NYC (or commutable surrounding distance) hub, we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them, or attending an industry event.