Influencer Marketing Coordinator

Overview

Bloom Nutrition is a fast‑growing wellness brand founded by fitness influencer and entrepreneur Mari Llewellyn. The company creates high‑quality, delicious health supplements with a focus on flavor, effectiveness, and female‑forward leadership. Recognized for innovation and growth, Bloom has earned awards such as Forbes 30 Under 30 (2023), Target Partner of the Year (2023), LinkedIn’s Top Start‑Ups (2023 & 2024), EY Entrepreneurs of the Year (2024), Inc. 5000 (2024 & 2025), and NewBeauty 100 Wellness Awards (2024).

The Influencer Marketing Coordinator will report to the Head of Influencer Marketing and work within a tight‑knit, creative, high‑performing team.

Responsibilities

• Collaborate closely with Bloom’s Head of Influencer Marketing to execute and evolve influencer initiatives, developing strategies that drive brand awareness, engagement, and ROI.
• Lead outreach and relationship‑building with both micro (gifting‑based) and macro (paid) influencers to support campaign goals.
• Spearhead the growth and day‑to‑day management of the influencer gifting program, ensuring strategic outreach and meaningful creator partnerships.
• Own the organization and maintenance of influencer relationships, ensuring accurate records and timely follow‑ups.
• Proactively identify new opportunities, trends, and strategies to drive growth and innovation in the influencer space.
• Consistently meet internal performance benchmarks and deliverables set by leadership.
• Oversee partnerships across Bloom’s product catalog, ensuring alignment between influencer content and product messaging.
• Drive campaign success by coordinating influencer participation across product launches, promotional events, and seasonal initiatives.
• Lead negotiation, execution, and management of paid collaborations, ensuring deliverables are on time and align with brand goals.
• Oversee end‑to‑end influencer partnerships—from initial outreach and negotiation to contract execution and deliverable management.
• Build and nurture strong, genuine relationships with influencers, creators, and talent managers to drive long‑term brand loyalty and engagement.
• Track influencer progress and deliverables on a weekly basis to ensure timely, high‑quality content.
• Support the creation of end‑of‑month performance reports and decks, analyzing gifting campaign effectiveness and identifying areas for optimization.
• Supervise and support influencer marketing interns, providing clear direction and ensuring seamless execution of gifting operations.

Requirements

• 2–3 years of experience in the influencer marketing space.
• Strong organizational and communication skills.
• Familiarity with social media platforms (TikTok, Instagram, YouTube).
• Basic Excel or Google Sheets skills for data tracking and reporting.
• Ability to multitask and manage time effectively.
• A team player with a collaborative mindset.
• Previous internship or experience in influencer marketing, social media, PR, or marketing is a plus but not required.

Benefits

• Fun and inclusive work environment with a super collaborative team.
• Access to company insurance plan.
• 401(k) plan with company match.
• PTO to support work‑life balance.
• Brand‑new company laptop.
• Company‑comped ClassPass and fitness class program.

Location

Austin, Texas – onsite Monday‑Thursday, with two additional work‑from‑home days per month.