Influencer Marketing Coordinator

About the role

This is a hands-on opportunity for someone who is internet-native, curious, organized, proactive, and genuinely loves discovering great creators — not just creators with the biggest followings.

Responsibilities

• Proactively discover and source creators across TikTok, Instagram, YouTube, and other relevant platforms
• Build and maintain a strong creator pipeline for paid UGC, affiliate, gifting, and organic opportunities
• Evaluate creators for content quality, storytelling, personality, and brand fit
• Manage creator outreach and communication from initial contact through final content delivery
• Care for briefs, creative direction, scripts, feedback, revisions, usage rights, and deadlines
• Support an ambassador program, including recruiting, communication, activation, and performance tracking
• Care for gifting and track creators from outreach through content posting
• Stay on top of emerging creators, social trends, content formats, hooks, and creative opportunities
• Proactively bring new creator recommendations and ideas to the team

Requirements

• 2–4 years of experience in influencer/creator marketing, social, affiliate, PR, or related marketing
• Experience proactively sourcing and evaluating creators
• Strong creative instincts and a great eye for talent and content
• Familiarity with TikTok, Instagram and/or YouTube creator ecosystems
• Highly organized with strong follow-up and communication skills
• Comfortable managing multiple creators, projects, deadlines, and conversations at once
• Proactive, resourceful, and able to move quickly in a fast-changing environment
• Genuinely curious about internet culture and excited to discover what could work next