Influencer Manager, Social

About the role

The Influencer Manager role at SharkNinja sits between creator operations and strategic campaign execution. You will own a roster of established mid-tier partner relationships across TikTok, Instagram, and YouTube, manage these relationships with professionalism and consistency, and run campaigns from brief to report. Additionally, you will serve as a day-to-day relationship owner for some of our highest-value creator partnerships.

Responsibilities

• Own a portfolio of established mid-tier influencer partnerships across TikTok, Instagram, and YouTube.
• Manage relationships with professionalism and consistency.
• Run influencer campaigns end to end — briefing, negotiation support, content review, approval workflows, go-live coordination, and post-campaign reporting.
• Manage influencer agreements in partnership with Legal. Ensure all content meets FTC guidelines, platform policies, and brand standards.
• Coordinate whitelisting and boosting workflows for influencer content in partnership with the Paid Media team.
• Track influencer and campaign-level KPIs. Build post-campaign reports with clear performance summaries and optimization recommendations.
• Continuously identify and vet new mid-tier talent aligned with SharkNinja brand priorities. Maintain a strong pipeline of candidates for new campaigns.

Requirements

• 3–5 years in influencer marketing — managing mid-tier talent at a consumer brand, agency, or talent management company.
• Strong relationship manager — you communicate professionally with talent and their teams, navigate negotiations calmly, and build long-term partnerships.
• Experience with influencer platforms (CreatorIQ, Mavrck, Grin, or similar).
• Working knowledge of FTC guidelines, influencer contract basics, and platform content policies.
• Analytical — comfortable pulling reports, interpreting performance data, and making recommendations based on results.
• Experience coordinating influencer whitelisting and paid amplification is a strong plus.

Qualifications

• Exceptional communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Strong organizational and project management skills.
• Experience with influencer marketing software and platforms.
• Understanding of social media trends and consumer behavior.

Skills

• Excellent written and verbal communication skills.
• Strong negotiation and conflict resolution skills.
• Proficiency in Microsoft Office Suite.
• Knowledge of influencer marketing best practices.
• Ability to work independently and as part of a team.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending accounts
• Health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance
• AD&D
• Short-term disability insurance
• Long-term disability insurance
• Generous paid time off
• Company holidays
• Parental leave
• Identity theft protection
• Pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts
• Referral bonus program

Pay

The annual salary range for this position is $78,800—$154,500 USD.