Social Media & Influencer Manager

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation is a way of life. We're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the role

Salesforce is seeking a dynamic, strategic, and creative Social Media Manager to own our social media presence and build a best-in-class influencer program for our flagship product, Agentforce. In this role, you will shape our brand identity across all social platforms, craft platform-native content strategies, and manage a robust portfolio of creator and executive partnerships.

Responsibilities

• Develop and execute a high-impact social media strategy across key platforms (LinkedIn, X, YouTube, etc.).
• Manage day-to-day social media planning, content calendaring, and active community engagement.
• Lead social media planning for major product launches, high-profile events, and key company initiatives.
• Curate and oversee the LinkedIn newsletter as a premier owned-media channel.
• Build and scale an employee advocacy program that empowers Salesforce employees to become authentic brand ambassadors.
• Manage strategic creator partnerships and external content collaborations.
• Collaborate with executives to develop and maintain their thought leadership presence on social media.
• Cultivate and manage relationships with key industry voices and analysts to enhance brand credibility.
• Partner closely with Product Marketing, Campaign, Event, Content, and Creative teams to identify and execute on high-value social opportunities.
• Track, analyze, and report on key performance metrics to optimize strategies and demonstrate clear business impact.
• Maintain a deep understanding of platform trends, algorithm shifts, and emerging social channels to ensure we remain at the forefront.

Requirements

• 5+ years of experience in social media or influencer marketing.
• Deep working knowledge of social media best practices across all major platforms.
• Demonstrated success in building or scaling influencer or employee advocacy programs from the ground up.
• Strong writing skills with an ability to craft compelling, high-converting posts for complex enterprise products (portfolio submission required).
• Proficiency with design tools such as Figma, Photoshop, and Canva (bonus: video editing capabilities).
• Strong relationship-building skills, with the ability to manage complex relationships with executives, creators, and external partners.
• A data-driven approach to strategy, with fluency in social analytics tools.
• Proven ability to thrive in a fast-paced environment and pivot quickly as priorities evolve.

Benefits

Salesforce offers a variety of benefits to help you live well, including:

• Time off programs.
• Medical, dental, vision, and mental health support.
• Paid parental leave.
• Life and disability insurance.
• 401(k) and an employee stock purchasing program.

More details about company benefits can be found at Salesforce Benefits.