Influencer and Branded Content Senior Associate

About the role

The Influencer & Branded Content Senior Associate will lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives. They will collaborate with the Lead to develop and execute comprehensive influencer campaigns, oversee the creation and delivery of branded content, support the Senior Overseer in analyzing campaign performance, and stay up-to-date with the latest industry trends.

Responsibilities

• Lead the identification and selection of influencers that align with our clients' target audiences and campaign objectives.
• Collaborate with the Lead to develop and execute comprehensive influencer campaigns, ensuring seamless coordination between influencers, internal teams, and clients.
• Oversee the creation and delivery of branded content, including overseeing the adherence to brand guidelines and coordinating with influencers and internal teams to achieve desired outcomes.
• Support the Senior Overseer in analyzing campaign performance, extracting key insights, and providing strategic recommendations for future campaigns.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices in influencer marketing, and share relevant insights with the team.
• Support mentoring and guiding Associate-level team members, providing support and sharing knowledge to help them grow in their roles.

Requirements

4+ years of experience in Influencer & Branded Content, with a bachelor’s degree or equivalent work experience.

Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.

Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.

Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.

Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.

Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.

Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.

Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.

Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.

Qualifications

A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.

A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Skills

A deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave: We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.