Influencer Branded Content Senior Lead

About the role

At PMG, our Influencer & Branded Content team is dedicated to helping brands connect with audiences in authentic, meaningful ways through high-impact influencer campaigns. This role involves overseeing the strategy of key influencer marketing campaigns, crafting end-to-end campaigns, and driving organic growth through the integration of various media channels.

Responsibilities

• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations.
• Craft end-to-end full-scale influencer and branded content campaigns, including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics.
• Communicate strategy, campaign status, and performance to senior-level clients via weekly calls, email exchange, and in-person meetings.
• Leverage knowledge of all social media platforms, both established and emerging.
• Track and synthesize ongoing trends in influencer marketing to ensure we are best in class.
• Drive organic growth, through the integration of more media channels, to bring content-based programs to life.
• Take an active role in new business opportunities, including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts.
• Collaborate with analytics and strategy teams to develop measurement plans that assess impact and optimize performance.
• Leverage product development teams to identify and prioritize technological advancements of the practice, coupled with larger business priorities, integrating with the Alli platform.
• Work in partnership with additional Media Centers of Excellence (i.e. Affiliate, Social, Video, etc.) to strengthen connection and impact strategies for a more cohesive, full-funnel approach.
• Work alongside the Head Leader of Influencer & Branded Content to modernize PMG’s Influencer and Branded Content offering, while also cross-training PMG's internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve.
• Serve as a thought leader on emerging platforms, creator culture, and best-in-class content innovation.

Requirements

• 6+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
• Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
• Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
• Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
• Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Qualifications

• Bachelor’s degree or equivalent work experience in marketing, communications, or a related field.
• Proven track record of successful influencer marketing campaigns and partnerships.
• Experience in managing and negotiating contracts with influencers and agencies.
• Strong analytical skills and ability to interpret and apply data to campaign performance.
• Excellent interpersonal and communication skills, with the ability to present complex ideas clearly and persuasively.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of social media platforms and emerging trends in influencer marketing.

Skills

• Influencer marketing strategy and execution.
• Content creation and campaign management.
• Contract negotiation and proposal development.
• Data analysis and campaign optimization.
• Project management and team leadership.
• Communication and presentation skills.
• Adaptable and curious mindset to stay ahead of industry trends.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protection for pets' health and finances.
• Lifestyle Spending Accounts: Healthy habits and well-being promotion.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Eligibility for an annual bonus.
• Volunteering Opportunities: 8 give-back hours for community service.
• AI Enterprise License: Access to AI Enterprise accounts and AI training sessions.

Pay

Competitive compensation package tailored to individual qualifications and experience.

Schedule

Full-time position with flexible working arrangements as per company policy.