Influencer Branded Content Senior Lead

About the role

At PMG, our Influencer & Branded Content team helps brands connect with audiences in authentic, meaningful ways through high-impact influencer campaigns. This role oversees the strategy of key campaigns, develops and executes influencer and branded content, and drives organic growth.

Responsibilities

• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations.
• Craft end-to-end full-scale influencer and branded content campaigns, including client briefing process, influencer identification, negotiations, publisher partnerships, activation, content approvals, and reporting and analytics.
• Communicate strategy, campaign status, and performance to senior-level clients via weekly calls, email exchange, and in-person meetings.
• Leverage knowledge of all social media platforms, both established and emerging.
• Track and synthesize ongoing trends in influencer marketing to ensure we are best in class.
• Drive organic growth, through the integration of more media channels, to bring content-based programs to life.
• Take an active role in new business opportunities, including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts.
• Collaborate with analytics and strategy teams to develop measurement plans that assess impact and optimize performance.
• Leverage product development teams to identify and prioritize technological advancements of the practice, coupled with larger business priorities, integrating with the Alli platform.
• Work in partnership with additional Media Centers of Excellence (i.e. Affiliate, Social, Video, etc.) to strengthen connection and impact strategies for a more cohesive, full-funnel approach.
• Work alongside the Head Leader of Influencer & Branded Content to modernize PMG’s Influencer and Branded Content offering, while also cross-training PMG's internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve.
• Serve as a thought leader on emerging platforms, creator culture, and best-in-class content innovation.

Requirements

• 6+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in content creation and influencer marketing strategy, driving impactful partnerships and innovative campaigns.
• Experience in contract review and proposal development, ensuring smooth negotiations and long-term influencer collaborations.
• Advanced detail orientation, overseeing accurate execution, reporting, and strategic alignment in influencer initiatives.
• Strong proficiency in project implementation, managing high-level influencer campaigns from concept to completion.
• Skilled in presentation and communication, delivering insights, strategic recommendations, and campaign performance analysis.
• Deep understanding of advertising standards, client service, and relationship management, fostering high-quality influencer-brand partnerships.
• Proficiency in influencer management dashboards and social media platforms, leveraging analytics to optimize campaign performance.
• Experience in networking and influencer marketing, building meaningful industry relationships to enhance campaign reach and effectiveness.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Qualifications

• Bachelor’s degree or equivalent work experience in marketing, communications, or a related field.
• Proven track record of successful influencer and branded content campaigns.
• Experience in managing and negotiating contracts with influencers and agencies.
• Strong analytical skills and ability to interpret data to inform campaign decisions.
• Excellent interpersonal and communication skills, with the ability to present complex ideas clearly and persuasively.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Knowledge of social media platforms and emerging trends in influencer marketing.
• Experience with influencer management tools and platforms.

Skills

• Influencer marketing strategy and execution.
• Content creation and curation.
• Contract negotiation and management.
• Data analysis and interpretation.
• Project management and team leadership.
• Communication and presentation skills.
• Adapting to new technologies and platforms.
• Building and maintaining relationships with influencers and agencies.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave: We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.