Industry Marketing Manager, Medtech & Life Sciences

About the role

At commercetools, we empower the next era of commerce for our customers. From AI-driven solutions to bridging digital and physical shopping experiences, we help businesses innovate and grow without limits. This role is hybrid, with three days a week spent in our Boston office.

Responsibilities

• Rapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape, including key buyer personas and critical industry trends.
• Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases.
• Map the information ecosystem, identifying trusted sources for Medtech & Life Sciences buyers.
• Serve as a demand generation-focused partner to the sales team, providing context, follow-up materials, and insights into campaign performance.
• Own and manage the demand generation plan for the Medtech & Life Sciences vertical, working closely with Product Marketing to activate positioning and messaging.
• Define and prioritize target account segments, collaborating with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
• Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey, including digital advertising, email nurture, content syndication, ABM plays, and industry events.
• Own and manage budget and programs end-to-end, focusing on pipeline contribution as the measure of success.
• Drive pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
• Identify and invest in high-leverage demand generation channels, working closely with BDRs and sales to ensure seamless campaign-to-conversation handoffs and continuous feedback loops.
• Continuously test, measure, and optimize campaign performance using a data-driven approach.

Requirements

• 8-10 years of B2B demand generation experience, with meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
• A demonstrated track record of building and executing campaigns that drive measurable pipeline, with a focus on opportunities and revenue influence.
• Experience working across the demand generation toolkit, including digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to pick up a new industry quickly, with a proven track record of adapting programs to reach specific audiences effectively, including compliance-sensitive messaging environments.
• A sharp analytical mindset, comfortable in a CRM and marketing automation platform, and skilled at making data-driven decisions.
• Able to work independently, manage multiple programs simultaneously, and drive results without heavy direction.
• Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences, understanding how buying decisions are made in environments shaped by FDA oversight, GPOs, or formulary processes.

Qualifications

• Comfortable working in close partnership with Product Marketing to operationalize messaging and positioning into successful campaigns.
• Comprehensive health benefits for you and your dependents, including access to OpenUp for mental health support.
• Learning and development opportunities, including an annual learning budget, self-paced learning platforms, language training, personalized coaching, mentorship, and leadership programs.
• Family leave, including additional fully paid weeks of parental leave.
• Equity participation program to share in our success.

Skills

• Ability to quickly learn and adapt to new industries.
• Data-driven decision-making skills.
• Effective communication and collaboration with cross-functional teams.
• Understanding of regulated industry sales cycles and compliance requirements.

Benefits

We offer a comprehensive benefits package including:

• Comprehensive health benefits for you and your dependents, including access to OpenUp for mental health support.
• Learning and development opportunities, including an annual learning budget, self-paced learning platforms, language training, personalized coaching, mentorship, and leadership programs.
• Family leave, including additional fully paid weeks of parental leave.
• Equity participation program to share in our success.