Director, Industry Marketing- Life Sciences

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control center for business reinvention, bringing together AI, data, and workflows to help 85% of the Fortune 500® work smarter, faster, and better.

About the role

We are looking for a Director of Industry Marketing to own positioning and go-to-market strategy for ServiceNow's highest-priority industry: Life Sciences. AI is transforming Life Sciences, with companies scaling AI across clinical operations, manufacturing resilience, and lab processes to address cost pressures and patent cliffs. ServiceNow delivers real business outcomes across the full industry value chain—a single platform connecting people, data, and workflows from the front office to operations, risk, and compliance. This role will define how the world understands ServiceNow’s role in transforming Life Sciences, crafting the narrative that maps AI-driven change to the solutions we deliver.

Responsibilities

• Own and publish the industry message house for the full ServiceNow platform in the language of Life Sciences, including positioning for all prioritized solution areas, with quarterly updates loaded to Seismic and Claude.
• Lead marketing strategy for Life Sciences within the cross-functional Industry POD, translating buyer dynamics, competitive pressure, and AI adoption trends into executable plans.
• Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
• Direct ServiceNow’s presence at first-party events (Knowledge, Industry Expo) and own the content and engagement strategy for key third-party industry events.
• Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns, with targets, ROI tracking, and outcome reporting tied to team OKRs.
• Translate platform and AI innovation, including AI agents and industry-specific solutions, into outcome-based narratives grounded in the customer’s value chain and business results.
• Drive field adoption through enablement programs and seller certifications. If sellers are not using it, it does not count.
• Use AI tools as your primary workflow across research, drafting, content iteration, and competitive intelligence. Set the standard for how this team works in an AI-native world.

Requirements

• 12+ years of B2B marketing experience.
• 5+ years of product marketing experience at a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
• Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
• Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
• Strong executive presence and written communication. You represent ServiceNow credibly in front of customers, industry analysts, and senior internal stakeholders.
• Outcome-oriented. You track awareness numbers, pipeline contribution, and BOM coverage, and are accountable to all three.
• Comfortable building where nothing exists yet. Several of these industries have limited solution-level messaging today.
• Experience driving results through first-party and third-party industry event programs.
• Up to 20% travel.

Skills

• Reliance on AI tools for research, drafting, content iteration, and competitive intelligence.

Work personas are assigned based on role and location, with flexibility for distributed work. Eligibility may be confirmed by verifying the distance between your primary residence and the closest ServiceNow office.