Director, Industry Marketing- Life Sciences

The Company

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter, faster, and better. We deliver a single platform that connects people, data, and workflows across every function, from the front office to operations to risk and compliance, in the language and context of your industry.

About the role

We are seeking a Director of Industry Marketing to lead positioning and go-to-market strategy for Life Sciences. This role requires deep understanding of the industry, proven track record in building message houses, and strong executive presence.

Responsibilities

• Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas, with quarterly updates loaded to Seismic and Claude.
• Lead marketing strategy for your industry within the cross-functional Industry POD, translating buyer dynamics, competitive pressure, and AI adoption trends into executable plans.
• Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
• Direct ServiceNow's presence at first-party events (Knowledge, Industry Expo) and own the content and engagement strategy for key third-party industry events.
• Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns, with targets, ROI tracking, and outcome reporting tied to team OKRs.
• Translate platform and AI innovation, including AI agents and industry-specific solutions, into outcome-based narratives grounded in the customer's value chain and the business results they are accountable for.
• Drive field adoption through enablement programs and seller certifications.

Qualifications

• 12+ years of B2B marketing experience.
• 5+ years of product marketing experience in a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
• Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
• Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
• You make AI tools work for you every day, whether that is accelerating research, drafting faster, or keeping field content current.
• Strong executive presence and written communication. You represent ServiceNow credibly in front of customers, industry analysts, and senior internal stakeholders.
• Outcome-oriented. You track your awareness numbers, pipeline contribution, and BOM coverage, and you are accountable to all three.
• Comfortable building where nothing exists yet. Several of these industries have limited solution-level messaging today. That is the opportunity.
• Experience driving results through first-party and third-party industry event programs.
• Up to 20% travel.

Benefits

Base pay range: $192,400 - $336,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.

Additional benefits include:

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan and family leave programs

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Export Control Regulations: Positions requiring access to controlled technology subject to export control regulations may be required to obtain export license or other approval from government authorities for certain individuals.

Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.

Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.