Industry Marketing Manager, Industrials & Manufacturing

About the role

At commercetools, we power the next era of commerce for our customers. Whether it's AI-driven solutions, bridging digital and physical shopping experiences, or enabling new ways for industries to connect with their customers, we help the world's most ambitious companies innovate without limits.

Responsibilities

• Rapidly develop a working knowledge of the industrial manufacturing commerce landscape including key buyer personas and key industry trends.
• Identify sub-industries to prioritize based on commercetools' ability to meet unique needs/use cases.
• Map the information ecosystem: identify publications, communities, events, analysts, and influencers trusted by industrial manufacturing buyers.
• Serve as a demand generation-focused partner to the sales team, providing campaign context, follow-up materials, and insights into what drives engagement from target accounts.
• Own the demand generation plan for the Industrial Manufacturing vertical, collaborating with Product Marketing to activate positioning and messaging across relevant channels and audiences.
• Define and prioritize target account segments within the vertical, working with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
• Design and run multi-channel campaigns tailored to the industrial manufacturing buyer journey, including digital advertising, email nurture, content syndication, ABM plays, and industry events.
• Own and manage budget and programs end-to-end from brief through execution and reporting, focusing on pipeline contribution as the measure of success.
• Drive pipeline targets for the Industrial Manufacturing vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
• Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team.
• Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time.
• Continuously test, measure, and optimize campaign performance, using a data-driven mindset to inform investment decisions and refine strategies.

Requirements

• 8-10 years of B2B demand generation experience, with meaningful exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
• A demonstrated track record of building and executing campaigns that drive measurable pipeline, measured in opportunities and revenue influence.
• Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
• Strong ability to pick up a new industry quickly, knowing how to do the research, find the right channels, and adapt programs to reach a specific audience effectively.
• A sharp analytical mindset, comfortable in a CRM and marketing automation platform, and using data to make decisions.
• Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.

Qualifications

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
• Family Leave Plus giving you additional fully paid weeks of parental leave on top of government-provided leave, allowing you to spend more time with your new addition.
• Our equity participation program allowing you to share in our success.

Skills

• Comprehensive understanding of industrial manufacturing commerce landscape.
• Ability to map and engage with key influencers and industry publications.
• Strong demand generation and campaign management skills.
• Effective communication and collaboration with sales and ABM teams.
• Data-driven decision-making and continuous optimization of campaigns.

Benefits

• Comprehensive health benefits
• Learning and development opportunities
• Family Leave Plus
• Equity participation program

Pay

US Pay Range: $102,000—$128,000 USD

Schedule

This role is hybrid, with three days a week spent in our Boston office.