Industry Marketing Manager

About the role

Laserfiche is seeking an Industry Marketing Manager to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets.

Responsibilities

• Sales Support / Prospect Discovery: Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise. Coach sales teams on industry challenges, buying behaviors, and solution positioning. Provide tailored industry narratives and discovery frameworks to support deal progression. Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).
• Thought Leadership & Industry Expertise: Represent Laserfiche at industry conferences, panels, webinars, user groups, and partner events. Serve as an internal and external spokesperson for Financial Services and Manufacturing. Build relationships with industry associations, analysts, thought leaders, and influencers.
• Demand Generation / ABM / Nurture Support: Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content. Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points. Analyze campaign performance and provide insights to optimize audience targeting and messaging. Ensure messaging consistency across sales, marketing, product, and partner channels.
• Market Research & Competitive Intelligence: Translate industry trends into actionable insights for product roadmap and GTM strategy. Maintain ongoing competitive landscape assessments for both sectors. Research and analyze industry growth and challenges to develop business strategies and opportunities for specific sectors & industries. Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.

Qualifications

• 3+ years’ experience within Industry Marketing for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
• Demonstrated ability to develop thought leadership content and articulate industry perspectives.
• Strong public speaking and presentation skills with confidence engaging executive-level audiences.
• Able to translate complex industry trends into clear, actionable insights.
• Excellent organizational, collaboration, and project management skills.
• Strong problem-solving skills with the ability to work independently.
• Proficiency with Microsoft Office tools; CRM familiarity preferred.
• Bachelor’s Degree.
• Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.