Industry Marketing Manager

About the role

Cvent is a leading meetings, events, and hospitality technology company with more than 6,000 employees and 34,000+ customers worldwide, including 80% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business. The company is committed to AI innovation, integrating AI into its DNA to drive continuous learning and adaptation. As an Industry Marketing Manager - Hospitality Cloud Segments, you will develop and execute integrated marketing plans that position Cvent as the technology partner of choice for hotels, venues, chains, and other hospitality organizations across all Hospitality Cloud segments.

Responsibilities

• Develop and execute strategic marketing plans to drive growth and pipeline across all Hospitality Cloud segments, in close partnership with demand generation, sales, account management, and client success.
• Own segment storytelling and positioning for Hospitality Cloud - clearly articulating Cvent’s differentiated value for hotels, venues, chains, and partners, and tailoring messaging to priority personas across the buying committee.
• Build and optimize multi-channel campaigns (digital, content, events, ABM, and more) that generate demand and expand Cvent’s footprint across HC accounts and segments.
• Collaborate cross-functionally with product marketing, product management, demand generation, sales, client success, and partner teams to ensure programs are aligned to business objectives, customer insights, and industry trends.
• Localize and adapt messaging and content to address segment-specific challenges and opportunities (e.g., independents vs. chains, global vs. regional, property-level vs. corporate-level stakeholders).
• Identify and activate key industry partners and associations in the hospitality space to amplify Cvent’s presence, thought leadership, and influence across HC audiences.
• Support and execute Cvent-hosted and third-party events (webinars, conferences, trade shows, roundtables, and partner events) that drive engagement, lead generation, and expansion within HC segments.
• Partner with demand generation to track and analyze performance (lead and pipeline contribution, segment performance, and ROI) and use insights to inform optimization and future investments.
• Stay current on hospitality industry trends and competitive dynamics - including distribution, group and transient business, meetings and events, and technology adoption - to inform strategy and maintain Cvent’s leadership position.

Requirements

• 6+ years of B2B marketing experience, with a focus on product, segment, or industry marketing; experience in hospitality, travel, or related technology strongly preferred.
• Demonstrated success in developing and executing integrated, multi-channel marketing campaigns that drive measurable results (pipeline, bookings, and revenue).
• Strong understanding of hospitality buyer journeys and personas (e.g., sales, revenue management, marketing, operations, corporate decision-makers) and how to tailor messaging and content to each.
• Experience with marketing automation, CRM, and analytics tools (e.g., Salesforce